Wayne Rooney: Ambassador for Childhood

Wayne Rooney signs as our first ever Ambassador, joining the fight for every childhood.

More about our new signing


Abuse ruins childhood, but it
can be prevented

That’s why we’re here. That’s what drives all our work,
and that’s why – as long as there’s abuse
– we will fight for every childhood.

Staying safe away from home

Your guide to when your child's old enough to be out on their own, and how to teach them to keep safe while they're away
Keeping children safe away from home

What you can do

The Gherkin Challenge 2015

Run or walk 38 floors to the top of the Gherkin, one of London’s most iconic buildings.
Sign up today

Be Share Aware

It's good to share – but sometimes sharing online can be dangerous. Be Share Aware and keep children safe online and on social networks, apps and games.

Be Share Aware

Volunteer for us

We’re here to fight for every childhood. But we can’t do it alone. Find out how you can get involved. 

Read more