NSPCC - Get involved - Ways to work with the NSPCC

Navigation menu list for sections above the current page: NSPCC Home; Get involved; How companies can help

Ways to work with the NSPCC: Payroll giving; Sponsorship; Cause related marketing; Integrated partnerships; Gifts-in-Kind; Employee fundraising

Cause Related Marketing

Cause Related Marketing (CRM) brings together the marketing objectives of a company and the social objectives of the NSPCC to form a partnership which will benefit both parties.

As a charity your customers already care about, CRM initiatives with the NSPCC not only provide a unique selling point but also provide an opportunity to satisfy customer expectations concerning corporate social responsibility.

Association with the NSPCC's 97 per cent brand awareness can have an extremely positive impact on sales.

Case Study: Skipton Building Society

The Skipton NSPCC Mini Cash ISA is a creative way of benefiting both Skipton customers and the NSPCC. Customers investing in the account donate 0.5% of their annual interest to help end cruelty to children which, if each customer were to make the maximum investment of £3,000 per year, equates to £15.

Over 3,000 customers have taken out the ISA, with 92% of them not originally being Skipton customers and 64% previously having given to the NSPCC. In fact, 20% said they took it out mainly because of its support of the NSPCC.

Jennifer Holloway, head of media relations at Skipton Building Society, commented, "The work of the NSPCC is close to the hearts of many people in Britain. We are delighted at the generosity of Skipton's investors, who have generated over a million pounds in only seven years, with over £600,000 coming from the ISA account alone - a fantastic achievement of which we are all very proud."

Case Study: Early Learning Centre

Long-term NSPCC supporter Early Learning Centre (ELC) has come up with a great way of raising funds for the charity by launching an NSPCC branded gift card. This is the latest in a long line of fundraising ideas, all of which have already helped ELC raise over £650,000 for the NSPCC.

ELC donate 1p in every pound spent on the cards directly to the NSPCC and sister charity in Scotland, CHILDREN 1ST, which is also a great way of raising awareness of the partnership and demonstrating ELC's commitment to corporate responsibility.