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Integrated Partnerships

Integrated partnerships take advantage of all the various ways that a company could work with the NSPCC.

Man playing sportThis includes volunteering, policy and campaigning, secondments and consultancy, as well as fundraising. Encompassing both financial and non-financial elements they are designed to maximise benefits to both parties.

Integrating corporate social responsibility into every aspect and level of an organisation is demonstrably a business strategy that works.

Case Study: Microsoft

Microsoft logoMicrosoft has been supporting the NSPCC since 1994 and has contributed over £5.5 million. During the course of the partnership, the NSPCC and Microsoft have worked together on a variety of different initiatives to raise both funds and awareness for the NSPCC. Some examples include:

  • Corporate award event Sponsoring the NSPCC FULL STOP launch advertising in 1999, and other advertising campaigns including "Babies and Toddlers" in 2000 and "Someone To Turn To" in 2002. Microsoft also sponsored NSPCC schools fundraising materials for seven years, helping to raise a further £11 million.
  •  Helping the NSPCC to receive over £2m in the past six years from Microsoft Challenger UK. Microsoft teams alone have contributed over £310,000 towards this event as part of their Challenger squad employee fundraising programme. Microsoft also hosts an annual charity ball in aid of the NSPCC to showcase the partnership.
  • Supporting the IT infrastructure of the NSPCC through donations of software
  • Working with the NSPCC's policy and parliamentary advisors on internet safety issues, and holding a joint fringe meeting at the Autumn Political Party Conferences.
  • Funding four NSPCC secondees to work at Microsoft UK Headquarters for a year each.
  • Encouraging employees to use team building days to take part in volunteering at NSPCC projects, helping with work that cannot be covered by NSPCC budgets.


"I am incredibly proud of the innovation and commitment shown by Microsoft and NSPCC staff alike. The results of what we have jointly achieved are a testament to the strong working relationships the NSPCC and Microsoft have developed. We are looking forward to supporting the NSPCC in the coming years and helping the society in its goal to protect children from abuse." Alistair Baker, Managing Director of Microsoft UK, on being presented with an award by the Chief Executive of the NSPCC, Mary Marsh, to celebrate 10 years of partnership in 2004. 

Case Study: Alliance & Leicester    

Alliance Leicester logoAlliance & Leicester has been supporting the NSPCC since 2001 when the Group helped launch the 'Change for Kids' appeal, collecting soon to be redundant foreign coins before the introduction of the Euro. The campaign was a phenomenal success and raised £1 million for the NSPCC, driving an additional 400,000 people into Alliance & Leicester branches.

Following the appeal's success, Alliance & Leicester pledged to raise £2 million for the NSPCC  Child Protection Helpline and have used a variety of initiatives to reach their fundraising target, including:

  • Christmas reindeer soft toy sitting on top of presentsChristmas campaigns - in 2003 and 2004 customers were encouraged to donate £2 to receive CDs of classic Christmas hits, raising almost £50,000 and £65,000 respectively. These Christmas campaigns have helped Alliance & Leicester to achieve business objectives such as improving and building on their Corporate Social Responsibility status and increasing footfall in branches. In 2005 customers donated £2 to take home a Rudolph soft toy embroidered with the FULL STOP logo, and in 2006, stores will be stocked with Snowmen soft toys for customers to ass to their collection!
  • Cause related marketing promotions - for two years running the NSPCC received a donation of £1 every time a number of financial services (current account, savings account, personal loan or mortgage) were taken out over a one month period.
  • Donations - most recently Alliance & Leicester has encouraged their online banking customers to help raise funds for the NSPCC through a donations link to the NSPCC via the Alliance & Leicester website.
  • Employee fundraising - Alliance & Leicester staff are also involved in fundraising for the NSPCC and each year support NSPCC campaigns, for instance 'Stop and Go' where staff held a 'Go Green' Day, one member of staff even dressing up as Shrek! Participation from employees to support the NSPCC over Alliance & Leicester's various fundraising campaigns has been strong and staff regularly feature in regional press articles.
    "Alliance & Leicester is proud to be a patron of the NSPCC. We are delighted that the money raised so far has made such a difference to so many children's lives and I would like to thank our staff and customers for their generosity and continued support. Alliance & Leicester is committed to playing our part in helping to put an end to child cruelty." Richard Pym, Chief Executive, Alliance & Leicester Group.