Chief Executive Andrew Flanagan says the NSPCC's work for children needs your support more than ever in these tough economic times.
NSPCC provides services such as 24-hour helplines, therapeutic and young witness centres - each one making a big difference to children’s lives.
For UK tax payers there are a range of tax incentives and schemes available to make your donation go further and help more children.
By making a Gift Aid donation you are helping more children at no extra cost, boosting your donations through tax-effective giving.
Frequently asked questions about different ways you can donate to the NSPCC to help end cruelty to children.