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Use social media to spread the word about our work

Social media guidelines for NSPCC volunteers and supporters

Green symbolsAs an NSPCC volunteer or supporter, you are in a unique position to make a difference to the work we do and social media is a great way to help spread the word.

We've put together a handy guide which will help you talk about the NSPCC with confidence and make the most of social media.


Download Helping spread the word (PDF, 323KB)

Guidelines for using social networking sites

Social networks are more popular than ever, making them great for raising awareness of the NSPCC's work and supporting fundraising activities - raising sponsorship money for example.

It's important to remember that social networks are public spaces and there are a few simple guidelines that you should always remember:

Whatever you say online can be made public
Privacy settings won't necessarily stop your posts being shared with people you do not know or trust. Always be mindful of what information you're sharing online and how it may impact on your work or personal life.

Be the best person you can be online
Always be as respectful to others online as you would in person.

Think before you share
Never disclose private or confidential information about service users, staff or volunteers.

Heart and @ symbolsGive credit where it's due
Always respect copyright and don't use other people's content without their permission.

Download Helping spread the word (PDF, 323KB) for more guidance on this.

Protecting children online

We all have a responsibility to keep children safe, so if you come across anything online that could mean a child is at risk, you should report it as soon as possible. If possible, ensure that you:

  • make a note of the URL of the webpage or social media post you are concerned about
  • take a screenshot if you can
  • send these, along with as much detail as possible, to help@nspcc.org.uk

Speaking about the NSPCC

We all talk about the NSPCC, but only certain members of staff can speak on behalf of the NSPCC.

As a volunteer we wouldn't want you to be in a position where someone else thought your views were those of the charity.

Hashtag and thumbs up symbolsMake sure that when you are using social media, you make it clear that you are doing so in a personal capacity.

For example, your Twitter biography should include the statement: "Any views expressed on this account are my own and not that of the NSPCC".

Staying on brand

When creating your own social media accounts it's important to remember these guidelines to make sure it's clear what your relationship with the NSPCC is and also prevent confusion for supporters looking for our official accounts:

Naming your account - For Facebook pages, you can include NSPCC in the title to make the relationship clear. For Twitter, don't use NSPCC in the handle as it will cause confusion. Instead, include your relationship with the NSPCC in your bio.

Using the NSPCC logo - Please don't use the NSPCC logo as you profile picture as it can be confusing for users. You can use the logo as an image or part of an image if you are supporting an NSPCC activity, but please don't create alternative versions of the logo.

For more information, including core messages for our services,
download Helping spread the word (PDF, 323KB)

Finding the NSPCC on social media

Internet symbolsThe NSPCC have social media presences on the following sites:

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Social media guide

Download our guide for volunteers and supporters on how to talk about the NSPCC on social media.

Download our guide

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