Our celebrity ambassadors

Father of two singer/songwriter Peter was appointed the fourth ambassador for the NSPCC in June 2006. 

Motivated by his own experiences of being bullied as a child and the book A Child Called It, Peter nominated the NSPCC as the charity to benefit from his participation in ITV's third series of I'm A Celebrity Get Me Out of Here in 2003. Peter finished third, donating his substantial winnings of £215,000 to the NSPCC.

As a result of this success, his 1992 single Mysterious Girl was re-released and he donated part of the royalties to the NSPCC.

On Children's Day 2004, Peter visited NSPCC’s Tower Hamlets Young People’s Centre to hand over his 'I'm A Celebrity' cheque and he was rapturously received by young people and staff. After the visit, Peter went on a national tour and donated 200 tickets for his concerts to the NSPCC.

In 2005 Peter was inducted into the NSPCC Celebrity Hall of Fame.

In July 2006 Peter appeared on ITV 1’s This Morning and discussed his role as an ambassador and his experiences of bullying. In August, on behalf of the NSPCC, Peter fronted The Sun’s Back To School supplement with a feature on bullying.

In November 2006 Peter and his ex-wife Katie Price released an album of duets. All proceeds were donated to the NSPCC and four other charities.

Peter Andre said:

"I am thrilled about becoming an NSPCC ambassador. As a father, the NSPCC is a charity that I care about deeply. All children should have the same opportunities in life that I want for my kids; including a loving childhood and a future to look forward to."