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Public Policy's aim is to influence public and government attitudes, behaviour, practice and legislation in ways that will help end cruelty to children. We do this by...
This is where our expertise in child protection comes from. NSPCC policy advisors look at academic research, best and current practices, social and government standards and gaps in public services that may affect children.
The advisors talk to the NSPCC staff who work directly with services for children. They know what the issues are to make sure children are best protected.
They use all this research and knowledge to form the policies on what we think should happen in society to make it a safer and better place for children.
Things like social services, education and even some laws will be looked at.
For example, when it was decided there would be a children's commissioner for England, the policy advisors looked at what the commissioner's powers should be and made some recommendations to government.
Then the campaigns team work with the policy advisors to look at how people who campaign for the NSPCC can really make a difference.
Lobbying is when we try to persuade politicians to support us in making or changing laws to better protect children. We will talk to them directly and show them our evidence on why we think a change or a new law is vital.
Following several campaigns highlighting the need for the internet to be a safer place for children, the Government set up a special center that works full time on internet safety. It's call CEOP (the Child Exploitation and Online Protection Centre) and if you have any concerns or worries about what your children may come across while on the internet, they have lots of advice and help. CEOP website
Our campaigners our vital in getting our messages across and showing the strength of public support for making changes for children.
We ask them to write to their MPs or Welsh Assembly Members (AMs) or visit their surgeries. Sometimes when we run a campaign we'll ask campaigners to write to a government minister.
The more people that do, the clearer the minister gets the message.
The goal is to keep issues that concern children at the top of the political agenda.
So, that is how we campaign. And it is only with the support of our fantastic campaigners that we can ever succeed.
We need to let influential people know that there is more to be done to make society and the future a better place for children and young people.
Meet the campaigns team
Copyright © 2006 NSPCC - All rights reserved. National Society for the Prevention of Cruelty to Children, Weston House, 42
Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.