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It can help reach a target audience, increase brand awareness, motivate staff or show commitment to the local community. Opportunities range from sports events and advertising campaigns to schools fundraising materials and professional publications.
Case Study: Skipton Building Society
The relationship between the NSPCC and Skipton Building Society was established in 1995 when Skipton began selling Happy Kids pin badges in their branches. Over time £1,259,458 has been raised through a variety of mechanisms including a Mini cash ISA from which the NSPCC benefits. Skipton's sponsorship of Number Day has further endorsed its support for the NSPCC.
Number Day is a national activity taking place in schools and endorsed by 'Count On' (DfES). It is the biggest maths fundraising event in the UK where pupils are sponsored by family and friends for each minute they spend doing maths activities over the course of the day. It aims to popularise maths, making it a 'can-do' subject for everyone. Number Day provides Skipton with a unique opportunity to build on brand presence in schools, and with pupil, teacher and parent audiences.
Skipton's objectives:
- To strengthen links with schools
- To promote the Skipton brand further within schools
- To generate PR
- To promote the backing and association of the three agencies
involved: NSPCC, Count On and Skipton.
This is the fourth time that the NSPCC has held the bi-annual event. The last Number Day in 2004 saw over 1,000 schools taking part, with pupils raising £230,000 to help vulnerable youngsters in need of care and protection. This year Comedienne Catherine Tate is calling on maths teachers throughout England, Wales and Northern Ireland to sign their schools up for Number Day. The Number Day pack which includes an assembly brief, maths activities and NSPCC information with materials is branded with the Skipton logo. A Welsh version of the pack, with extra games and extra questions for "Who wants to be a Mathionaire?" has also been produced. Sponsorship of this pack will create over one million OTS (opportunities to see) for Skipton's brand, with local celebrity led PR reaching an even wider audience.
John Goodfellow, Chief Executive and Director of Skipton Building Society, said, "We are incredibly proud to be supporting the NSPCC Number Day for the first time. Our association with the NSPCC goes back 11 years, in which time our members have raised over £1.2 million for the charity. This is a phenomenal achievement and we hope that, helped by our backing, this year's Number Day will be the most successful yet and hit the target of £250,000 for such a worthy cause."
Copyright © 2006 NSPCC - All rights reserved. National Society for the Prevention of Cruelty to Children, Weston House, 42
Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.