NSPCC - What we do - Media centre

Navigation menu list for sections above the current page: NSPCC Home; What we do

Media centre: Press releases; Register for press releases; Media briefings; Spokespeople; Media contacts; Our campaigns; Our appeals; NSPCC adverts; Hargreaves Centre

Don't hide it

"Children calling ChildLine have reported being fondled, groped, stripped and touched indecently."

If you've been sexually abused you don't have to hide it anymore "Although there are not always easy solutions, there are people who can help. Speaking out is the first step."

These were the words of NSPCC Chief Exec, Mary Marsh when we launched our new campaign, Don't hide it.

Don't hide it has been our biggest push so far to get children who are experiencing sexual abuse to speak out about what's happening.

Even though it can be the hardest thing for a child or young person to speak out about the abuse they are suffering, talking can be the best way to make it stop.

The campaign featured many different ways of getting the message across to 11-16 year olds:

A brand new website, www.donthideit.com, to help young people build confidence and find out more about this abuse and understand that abuse is never their fault.
There was information in loads of teen magazines and websites such as Sugar magazine and mykindaplace.com.
A film and print ads showed 'false face' masks hanging in children's rooms encouraging
young people to talk to someone they trust if they are being sexually abused.
Radio adverts played for six weeks on stations across the country encouraging children to ring ChildLine on 0800 11 11, text 6 00 22 or visit www.donthideit.com for help and advice.

We also called on the Government to provide therapeutic services for all children who have suffered sexual abuse and would like help. The charity is mobilising its 60,000
partners-in- campaigning to call for action.

Press release
Read the press release for more information about don't hide it

Video news release
Watch the video news release (highband version)

Watch the video news release (lowband version)

Film
View the Don't hide it film (highband version)

View the Don't hide it film (lowband version)

Radio advertising
Listen to the radio adverts

Media coverage
Listen to the BBC Radio 4 Women's Hour podcast about rape of under 16s

View the Channel 4 report about children who abuse other children

Celebrity statements
See what our celebrity supporters have to say about Don't hide it