Corporate partnerships

Partnerships with corporate organisations - from major household names like first direct, BT, SPAR, or Microsoft, to local community-focused businesses - are vital to the NSPCC. They support our work to end cruelty to children in the UK and help to raise awareness of child protection issues.

During 2008-2009 corporate partnerships contributed more than £6.8 million to the NSPCC.

All NSPCC corporate partners value the benefits of being associated with one of the UK’s best known and trusted charity brands - one that both staff and customers can easily engage with.

How can businesses get involved with the NSPCC?

The NSPCC's Corporate Partnerships team tailors each partnership to suit the individual company's needs. Elements of a partnership may involve employee fundraising, cause-related marketing, sponsorship gifts-in-kind and pro-bono or even volunteering, secondments and campaigning.

What is your ethical policy with regards to selecting corporate partners?

We will not accept money from a source or activity that is illegal, where the relationship would be counter-productive to the NSPCC or where it is in direct conflict with our aims of protecting children (industry sectors which are incompatible with their wellbeing).

Which companies do you work with at the moment?

We currently work nationally and locally with more than 190 UK companies including:

• BT
• B&Q
• Debenhams
• first direct
• Jaguar
• Links of London
• Microsoft
• Skipton Building Society
• SPAR 
• Superdrug
• Telent

Learn more about our corporate partners

Why should a local business choose to help a national charity?

Local partnerships are extremely important to the NSPCC, helping to generate vital community-level awareness and support for our work. Our services for children and families are often regionally or locally focused, making it ideal for smaller supporters to get involved.

Surely corporate fundraising only has a one-way benefit to the charity?

The NSPCC Corporate Partnerships team seeks to create and develop mutually beneficial relationships which are driven by business objectives. For example: increasing cash-flow; boosting staff morale and skills; driving sales; or increasing footfall - as well as raising funds and awareness for the NSPCC.

Other than raising money, how else can companies help?

Companies involved with children can work with the NSPCC to improve their child protection policies and increase awareness of our mission. The NSPCC's Consultancy Service is always on hand to offer advice and guidance.

In-kind and pro-bono support for the NSPCC also enables companies to contribute to our objectives in a way that is entirely relevant to their business - such as providing technology, expertise, equipment or even fundraising prizes.

The NSPCC also has a Corporate Development Board (CDB) made up of around 20 senior business leaders. They meet once a month to work with the NSPCC to raise funds from the corporate sector. Each board member has a dedicated contact within the Corporate Partnerships team. It's their role to develop the relationship, explore their networks and make the most of their expertise to help raise more funds through corporate partnerships.

What is the quirkiest thing anyone has done as part of a corporate partnership?

first direct bank borrowed the 2009 Big Brother Chair (which was donated to the NSPCC) for employees to sit in whilst feeding back to their CEO on their 2010 strategy. They paid £4 for the experience of sitting in the chair - this equates to the cost of a call to ChildLine.