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All babies count campaign

The NSPCC has launched its 'All babies count' campaign to highlight the vulnerability of babies and to call for better and earlier support for new parents.

Babies are eight times more likely to be killed than any other age group in childhood. And factors such as domestic violence, mental health problems, and drink and drug dependency among parents are known to be important risk factors in cases of abuse and neglect. The NSPCC has published new research that shows that nearly 200,000 babies across the UK are in families affected by these problems.

We're asking everyone to help prevent abuse and neglect of babies by pledging their support for the campaign on the  All babies count website . The site is aimed at NSPCC supporters, parents, professionals working with children, and anyone else who is passionate about the welfare of children.

You'll find information around the issues facing babies in the UK, research that shows why early intervention is so important and news on how the campaign is developing. You can also support campaign by sharing through Twitter and Facebook. Sudocrem, the nation's favourite nappy rash cream, have agreed to donate 25p for every tweet and 50p for every 'like'on Facebook.*

Reducing the neglect and abuse of children under one is one of the NSPCC's seven priority themes; helping to ensure that the most vulnerable children in society are given the chance to live happy and fulfilling childhoods free from the threat of abuse and neglect.

   Download and view the All babies count infographic  





Further info

All babies count website
Read full press release
All babies count: prevention and protection for vulnerable babies: a review of the evidence (PDF, 793KB)
All babies count: a summary of information for professionals (PDF, 720KB)
Professional resources: Children under one
Are you worried about a child?
Types of child abuse

*Sudocrem have made a kind donation of £25,000 as part of their involvement with the campaign.


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