BT launch new online service for fundraisers

NSPCC partner, BT, has launched a new website that allows charities to collect the entirety of online donations. The website, www.bt.com/mydonate, allows anyone who is raising money for one of the registered charities to set up their own dedicated page. These pages can be completely customised and can also link out to popular social media sites such as Facebook and Twitter.

Unlike other similar online services, BT will not take any cut from the total sponsorship raised - a departure from the normal model for such sites and billed as "part of BT's contribution to the community". In fact, the service is the first not to charge a subscription fee, set-up fee or commission.

Andrew Flanagan, CEO of the NSPCC, said: "We are grateful for BT's continued commitment and support for ChildLine since its inception in 1986 and are delighted to have been involved in the development of MyDonate. It provides an easy and accessible way for people to raise more funds for us without any of the online donations going on administration charges".