Going for gold for the NSPCC
NSPCC's corporate fundraising manager for the north west, Martin Ashton, is calling for people to join him by signing up to The Gold Challenge.
Martin is taking on his own challenge and all before the Olympic flame is lit in less than 100 days' time. To meet his 2,012km target, Martin is clocking up 66km every week by either mountain biking, road cycling, running or hiking until 27 July.
The NSPCC is calling on budding local athletes to cover a distance of 2012km either by walking, running, cycling, swimming, horse riding, sailing, windsurfing, rowing or canoeing, (or by choosing several of these activities), and to complete the challenge by December 2012.
It is hoped that through sponsorship and corporate support, participants will raise a total of £1 million to help continue the vital work of the NSPCC in the north west by offering services to children and young people, including ChildLine.
Undeterred by the prospect of his grueling challenge, Martin said: "I like physical challenges to keep me motivated. This is one is particularly hard going as I am on a countdown to the start of the Games.
He continued: "By taking part in The Gold Challenge I am hoping to raise lots of money for the NSPCC. I would encourage others to join in and take part in the fun, perhaps with friends or colleagues, which will help us raise vital funds to help end cruelty to children".
The Gold Challenge is part of the mass participation legacy programme for the London 2012 Olympic and Paralympic Games, and the NSPCC is one of 125 'Gold Challenge Partners'.
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