Annual Report and Accounts 2011

There have been a lot of changes at the NSPCC over the last year. As part of our strategy to 2016 we have identified seven priority areas and have moved towards new ways of working. The result is that we have helped more children and young people than ever before.

In this year's review, NSPCC: Our achievements 2010/2011 , we explore the key highlights from an exceptional year. We have seen ChildLine go from strength to strength with over one million visitors over the last 12 months. Our research shows that children are more likely to use the internet to contact us, so we have upgraded our online service substantially to deal with the demand. We are now able to help even more children whether they contact us online, by phone or though email.

We have also seen a large rise in the impact of our local projects throughout the UK. These projects help children recover from sexual, physical or emotional abuse and neglect; reduce the risk of sexual abuse; and help families affected by domestic violence, mental illness or substance abuse. During 2010/11 we have helped 16 per cent more children through our local services than in the previous year.

With the country in the middle of recession, fundraising has been challenging. We understand people cannot give as much as they would like but thanks to the hard work and dedicated support of our fundraisers and donors the impact on our services has been negligible. Full details of our financial activities are available in the document NSPCC Consolidate Statement of Financial Activities.

We continue to build on our partnerships with other organisations and this year has been no exception. We worked with 248 organisations during 2009/10 and as a result have safeguarded millions of children across the country.  Our lobbying and campaigning continues to change public attitudes working towards ending cruelty to children.

As ever, we have to say a massive thank you to all our supporters, fundraisers and volunteers. It is only through the passion of these people that the NSPCC is able to help so many children and young people. We are determined to put an end to child cruelty in the UK and, with your help, we believe we can do it.

Further reading

NSPCC: Our achievements 2010/2011  (PDF, 1997Kb)
Our priority areas
News and views