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Football icon and celebrity dad Alan Shearer became an ambassador for the NSPCC in what he describes as 'the kick-off to one of my most important roles yet'.
Alan's goal is to help get everyone to join the NSPCC FULL STOP campaign to end child cruelty. He says: "I believe that if everyone did something to end child cruelty, sooner or later, no child would have to suffer abuse ever again."
Alan's first task as ambassador was to get people behind Be the FULL STOP - the NSPCC's new drive to end child cruelty.
Alan says: "This fantastic initiative allows everyone to take some action to end cruelty to children, such as donating, volunteering or campaigning for change. There is an online map - www.bethefullstop.com - which changes all the time as more and more people take action. You can see how your efforts link up with what everyone else is doing for children."
Alan continues: " As a father the NSPCC is close to my heart and it horrifies me to think of the many thousands of children still being abused out there. There is nothing more important than stopping this. Your action counts. You can Be the FULL STOP."
NSPCC Director Mary Marsh, says: " Alan has shown great commitment and enthusiasm to our mission to end child cruelty. This year's FULL STOP Week marks the start of a new phase in the fight against child abuse. We are especially excited that Alan is taking on the mantle of NSPCC ambassador at this time."
Alan joins pop stars Kylie Minogue and Peter Andre, fellow sporting hero Jonny Wilkinson and Oscar winner Catherine Zeta Jones as an NSPCC ambassador. He has been an NSPCC supporter for more than eight years.
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Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.