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The Sun newspaper's £59million campaign on behalf of the NSPCC started on Monday 18 December. Our celebrity supporters led the call on the Government to fund the next five year expansion of the NSPCC's Listening Services. Our listening services are the way children, young people and adults contact us through ChildLine, the NSPCC Child Protection Helpline, There4Me.com (online counselling) or by texting.
"The safety of children in Wales is something that I feel passionately about. It is the duty of all of us to ensure that each child is loved, valued and has someone to turn to. I urge Gordon Brown to do everything he can to ensure that this is the case."
Catherine Zeta-Jones
"For every child who gets through to ChildLine another who is in desperate need of help is left hanging on the line. We must be able to help them all."
Jodie Kidd
"Every 20 seconds a youngster calls ChildLine because they have no one else to turn to. We can’t afford not to be there for them."
Denise Van Outen

"What better way is there of spending public money than investing in the future of a boy or girl who thinks they have none? NSPCC gives them that future."
Floella Benjamin OBE
"Some of the stories told by children ringing the helplines would make you weep. Sadly there are many more which haven’t been heard yet."
"There’s not a particular time of day when a child will be beaten or sexually abused which is why the NSPCC and ChildLine is always there for them."
Jackie & Laurence Llewelyn-Bowen
"There are no silent nights at ChildLine and the NSPCC. Make sure the phones keep ringing this Christmas by supporting our campaign."
Myleene Klass
"Every minute of every day children and young people are suffering because they have no-one to talk to. It needn't be like that if we urge the government to help the NSPCC. So send in your postcard!"
Billie Piper
The Sun’s campaign illustrated the need for funding through a series of emotionally charged case studies of callers to our helplines.
As a result of the campaign and the support our celebrities gave, Gordon Brown ordered a full enquiry into the funding crisis for child protection helplines.