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The NSPCC 2008 Spring campaign launched on Sunday 11 May. This will mark the start of an ongoing communication to raise awareness and to reassure all children and young people that they can contact ChildLine with any problem they might have, big or small.
The campaign will also launch a new look website for children at childline.org.uk that provides more advice about typical problems children worry about and information on what would happen if they get in touch with ChildLine.
Children often don't know how to talk to their parents and other adults about their personal problems, finds a ChildLine poll results released today (12 May 2008).
Over half (54 per cent) of the 1024 children who responded said they would feel too embarrassed to talk to an adult about a private or personal problem. Forty-nine per cent said they would not be able to find the right words.
The poll marks the start of a national campaign by ChildLine to encourage children and young people to contact ChildLine with any problem - big or small. Posters and other advertising will run in teen magazines and websites and on youth radio with the message that 'whatever your worry, it's better out than in'.
The campaign will last for four weeks and begins a year-long communication with young people.
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Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.