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Don't hide it 2007

Don't hide it 2007 is our latest campaign to help children who are experiencing child abuse to speak out - tell someone.

If you are a child or a young person, we have designed a special site for you. Please visit www.donthideit.com.

More than a million children contacted us following our 2006 Don't hide it campaign about sexual abuse. This year we want to encourage even more children to get in touch and speak up.

Don’t hide it 2007 builds on the success of last year’s campaign but we've broadened the focus to include all kinds of abuse, including bullying. It is targeted at 11-to-16-year-olds, but also aims to reach children aged eight to 11. This year's Don't hide it message is delivered through a range of media channels favoured by young people, including:

Advertorials and advertisements in teen magazines such as Sugar, Cosmo Girl, Bliss, Shout and Mizz.

Boys are reached through music, football and games magazines, including Hip- Hop Connection, which is offering a hip hop CD, 'Holla!' with its May issue. Teen rock music fans will also be reached through Kerrang!

The campaign has a strong presence on teen websites, including Bebo.com, Piczo.com, and Habbo.co.uk

We're also reaching our young audience through radio advertisements . The NSPCC has teamed up with radio partners EMAP and GCAP, who operate popular radio stations for young people, such as Kiss, Kerrang and Choice. They will run phone-ins, broadcast campaign information and other on-air discussions.

We've created a new information booklet called In the know to reach children aged eight to 11. It is available through primary schools across the UK, including Scotland.

Once again, Donthideit.com is promoted as a place to access information about abuse. Anyone needing to speak out will be encouraged to talk to ChildLine.

The site also includes help and advice for children being bullied, suffering sexual abuse, physical abuse, neglect or emotional abuse. Users of the site can also make a badge to show their support for ending cruelty to children that they can download and display on their Piczo or Bebo pages.

Additional links and information

Read about how the NSPCC is working with social networking sites .

Speaking out about sexual abuse - Reaching teens through social networking sites (PDF, 2410kb)

Codi llais am gam-drin rhywiol - Cyrraedd yr arddegau trwy wefannau rhwydweithio cymdeithasol (PDF, 2298.2kb)

Press release
Read the press release for more information about the NSPCC's '100 day challenge' for Gordon Brown

Read the press release for more information about the NSPCC's Don't Hide It campaign

Video news releases
View an interview with NSPCC chief executive Dame Mary Marsh about the Don’t Hide It campaign - high band

View an interview with NSPCC chief executive Dame Mary Marsh about the Don’t Hide It campaign - low band

View an interview with Marie, 16, who grew up with domestic violence - high band

View an interview with Marie, 16, who grew up with domestic violence - low band

View an interview with Samira, 15, who was bullied at school - high band

View an interview with Samira, 15, who was bullied at school - low band

Televison advertising
Watch the television advertising

Radio advertising
Listen to the radio advertising

Print advertising
See the print advertising

Celebrity statements
See what our celebrity supporters have to say about Don't hide it