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Someone to turn to, 2004

In October 2004, the NSPCC embarked on the latest phase of its Someone to Turn to public education drive. The initiative was part of its FULL STOP campaign to end cruelty to children.

Research has found that children and young people who suffer from harmful behaviours such as abuse, bullying and violence may bottle things up and be reluctant to share their problems.

The initiative urged children and young people to tell someone if they were worried about abuse or any other harmful behaviours, and encouraged them to get advice and support from a range of organisations and groups, including the NSPCC. The national 24-hour NSPCC helpline (0808 800 5000) and the NSPCC’s Worried? Need to Talk? booklet and website were and still are just two of the many sources of support available to children and young people.

The NSPCC was also encouraging members of the public to take part in this initiative, by supporting it in a variety of ways. Members of the public were invited to donate, fundraise and campaign on the NSPCC’s behalf.

Highlights from the autumn’s activities included:

Opportunities for schools to help children and young people deal with abuse and other harmful behaviours:

- NSPCC teams delivered awareness talks to over 200,000 children
in primary and secondary schools.

- The Worried? Need to Talk? booklet was be made available to all
secondary schools in England , Wales and Northern Ireland .

- A teachers’ pack – Who Can I Turn to? – helped teachers to
develop classroom debates on talking about problems.

E-campaigning and on-line activity, encouraging children and young people to visit www.worriedneed2talk.org.uk if they had a problem and needed some advice.
Various fundraising activities, including a door drop to 12 million households, 3.5 million inserts being placed in the national newspapers and consumer titles and the FULL STOP green badge being sold in more than 4000 outlets.
A reception for professionals and policy-makers in November to discuss how policy and practice can work together to enable more children and young people to talk about abuse.
The mobilisation of around 70,000 NSPCC Partners in Campaigning who will lobby the Government for a single point of contact to provide support for parents concerned about child protection on the internet.
Involvement opportunities for NSPCC supporters, such as FULL STOP Live! which took place on 13 October. The event at the Barbican in London celebrated past achievements while focusing on future challenges for the FULL STOP campaign. Supporters were also able to take part in various volunteering opportunities on behalf of the NSPCC.
A TV advertising campaign, ran from mid-October to mid-November, encouraging members of the public to take action and help the NSPCC to be someone to turn to for children.