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Adults will be reached through two television advertisements, which raise awareness of the ChildLine service. The adverts will demonstrate what the service currently offers, and show how important it is that children’s calls are not left unanswered.
Viewers will be encouraged to visit the new adult website, There4them.com , to find out how they can support the ChildLine service.
Don’t hide it will also reach adults through a PR campaign in the media and through a range of fundraising initiatives, including a new direct response television (DRTV) advert, a 5.5 million direct donor doordrop (where unaddressed letters are delivered to everyone in certain postcodes) and 500,000 addressed mailings to recruit new donors.
Press release
Read the press release for more information about don't hide it
Television advertising
Watch the television advertising
Radio advertising
Listen to the radio advertising
Print advertising
See the print advertising
Copyright © 2006 NSPCC - All rights reserved. National Society for the Prevention of Cruelty to Children, Weston House, 42
Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.