Press Release

18 October 2007

Guests at the 2007 NSPCC Annual Council Meeting will be the first to welcome Ade Adepitan MBE as the seventh NSPCC ambassador.

Ade Adepitan is a role model to many young people. He is passionate about children’s issues and aware of the difficulties children face when growing up. Speaking about his appointment Ade said: “Becoming an NSPCC ambassador is a great opportunity to reach out to children and their parents, to raise awareness of cruelty to children and to campaign for a better place for children to grow up.”

NSPCC director and chief executive Dame Mary Marsh said: “We are delighted Ade Adepitan accepted the invitation to be an ambassador. His commitment to creating a better world for children is key to the NSPCC’s drive, “Be the FULL STOP”*. This demonstrates how individual actions can, and do contribute to ending child cruelty. I know Ade will be a dedicated ambassador and look forward to working with him.”

Ade Adepitan has a varied career. He is a successful and respected Paralympic athlete, winning medals with the Great Britain wheelchair basketball team and is a member of the London’s 2012 Olympic committee. Ade’s career in TV presenting has seen him climb volcanoes in Nicaragua, scuba dive in Mexico and ski in North America.  
 
Ade’s address to the NSPCC’s ACM will be his second engagement for the NSPCC. In September he visited the charity’s Maya Angelou centre in North London which supports children who have been abused, with a particular focus on disabled children.

The other six NSPCC ambassadors are pop stars Kylie Minogue and Peter Andre, sporting heroes Jonny Wilkinson, Amir Khan and Alan Shearer, and actress Catherine Zeta Jones.

Ends
Media office on 0207 825 2604 out of hours mobile 07976 206 625

Notes to editors

* There are a range of simple actions that we can all take to Be the FULL STOP. Visit www.bethefullstop.com to find out more.