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The NSPCC believes that children are everyone's responsibility. One of the key aims of the FULL STOP Campaign is to make everyone aware of how they can help end cruelty to children . To influence attitudes and behaviour towards children, our Child Protection Awareness department runs mass public education campaigns using TV and poster advertising, press editorial and a wide range of parenting advice leaflets.
For example, Be the FULL STOP is a major new drive in the FULL STOP campaign to end cruelty to children. We want over a million people to Be the FULL STOP by becoming part of a mass movement who believe cruelty can be ended and are willing to act to make child cruelty stop.
Be the FULL STOP is backed by a four week national advertising campaign on TV, billboards, press and online.
Find out more about the FULL STOP campaign and our work to increase public awareness .
Copyright © 2006 NSPCC - All rights reserved. National Society for the Prevention of Cruelty to Children, Weston House, 42
Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.