Contacts to our helpline rise 12%

We’re partnering with CALPOL® to answer 10,000 calls to our helpline and give children a brighter future.

Our helpline received nearly 73,000 calls and emails from adults worried about a child in 2018/2019 – and referred almost half on to other agencies including the police and social services.1

Our helpline hears from worried adults every day and night of the week, with concerns ranging from child neglect to sexual, physical and emotional abuse. There has been a 12% increase in the number of contacts to the helpline from adults concerned about a child's wellbeing, and an 11% jump in the contacts about sexual abuse in the past year.2, 3

Our new partnership with Johnson & Johnson Ltd, the makers of CALPOL®, will help us to answer 10,000 calls from people worried about a child.

Worried about a child?

If you're worried about a child, even if you're unsure, contact our helpline to speak to one of our counsellors. Call us on 0808 800 5000, email or fill in our online form.

About our helplines

NSPCC helplines now play a critical role in the child protection world. Dedicated lines have been set up for a number of major child abuse investigations and inquiries, including the Metropolitan Police Yewtree operation into offending by high profile celebrities. Information passed to the police has helped secure a number of convictions.

Over the past decade, contacts to the NSPCC helpline from members of the public and professionals have risen sharply, as have referrals to protect children. In 2003 there were around 31,000 contacts resulting in 5,521 referrals.

Find out what happens when you contact us

James Gooddy, Assistant Brand Manager at CALPOL®, said:

"For over 50 years CALPOL® has been helping parents in the UK to look after their children's health.

Our purpose is to 'Let Kids Be Kids' and therefore we are delighted to have partnered with the NSPCC – the UK's leading children's charity – to help keep children safe from abuse and neglect.

This year we will be supporting the NSPCC helpline to help answer 10,000 calls, which will go a long way towards our shared goal of giving kids a brighter future."

Johnson & Johnson Ltd is donating 5p for every CALPOL® product sold in:

  • Boots from 31 July – 10 September
  • Tesco from 14 August – 24 September
  • Superdrug from 11 September – 8 October
  • Asda from 14 September – 12 October

The money raised will help us answer 10,000 calls from concerned adults and keep more children safe.


  1. 1. In 2018/19 the Helpline received 72,812 calls and emails, referring almost half of these (49%) on to police and social services to take further action.

  2. 2. Contacts to the NSPCC Helpline from adults worried about the safety of a child are on the increase (by 12%).

  3. 3. The overall rise in contacts is also reflected in the figures for sexual abuse, which has seen an 11% jump in the past year.