Appearing in front of the Select Committee

We’re working with others in the charity sector to improve how we raise money

Today we appeared in the House of Commons alongside Oxfam, the RSPCA and Save the Children to talk about how we raise money, and how we make sure that those doing it on our behalf operate according to our principles and values.

Public confidence and trust is absolutely crucial to the work that we do. Almost 90% of our money comes from voluntary donations. And without the hundreds of thousands of very generous supporters, we wouldn’t be able to help vulnerable children.

Through our helplines, services and campaigns, we deliver essential services and support to thousands of children and families with nowhere else to turn.


We welcome the move to strengthen regulations

It’s vital that we engage and inspire people to join in with our efforts and retain public confidence. The ability to ask the public for money is fundamental to enabling us to operate.

However, recent events have shown that charities are operating in a context that is no longer fit for purpose when it comes to securing the absolutely necessary widespread public trust, and the confidence in how charitable funds are raised.

There is a mismatch between the standards of fundraising codes we and other charities operate within, and public perception of what constitutes acceptable.

We need to be operating in a context where people feel drawn towards our cause and inspired by the prospect of helping children. The last thing we would ever want is our conversations to make people feel uncomfortable. Adhering to simply basic minimum standards, won't build confidence in fundraising.

We support measures to strengthen the regulatory structure, which is vital in giving the public confidence. It's not only desirable, but essential, because if we can't maintain public confidence then the people that we seek to help will suffer.

What we've done so far

Recognising this mismatch, rather than hiding from it, we had already begun working systematically through all our relationships with the people that work on our behalf, including our agencies.

We’ve been reviewing what we do and how we raise money.

We're guided by values and principles that underpin all of our work. And we need to make sure that it underpins the work of people who operate on our behalf and that we scrutinise those third parties and hold them to account as rigorously as we hold ourselves to account.

We know that there have been some mistakes made in the past, and we are working hard to make sure we can stop them happening again.

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