On the hottest July day ever recorded in the UK, world-renowned sand artist Jamie Wardley and his team were hard at work creating a giant visual display at Filey Beach in Yorkshire, set to leave a lasting impression.
The 6 footpints will be recreated on July 4 and 5 for people to visit, and take in the powerful visual representation of the importance of gifts in wills to help us end child abuse.
The sight of 6 striking footprints, on a giant scale, each over 6 feet in length were carved into the sand to encourage people to follow in the footsteps of those who have donated to the NSPCC in their will.
Currently, around one sixth of our work with children is a result of legacy gifts and these kind donations have a huge impact on our ability to give more children the safety they so urgently need.
By creating these striking footprints in the sand, we aim to highlight how leaving a donation in your will can truly help to make a difference.
We would like to thank Yorkshire-based Wynsors World of Shoes for their support for this project.