Privates are private
Be clear with your child that the parts of their body covered by underwear are private.
Explain to your child that no one should ask to see or touch their private parts or ask them to look at or touch anyone else's.
Sometimes doctors, nurses or family members might have to. Explain that this is OK, but that those people should always explain why, and ask your child if it's OK first.
Always remember your body belongs to you
Let your child know their body belongs to them, and no one else.
No one has the right to make them do anything that makes them feel uncomfortable. And if anyone tries, tell your child they have the right to say no.
Remind your child that they can always talk to you about anything which worries or upsets them.
No means no
Make sure your child understands that they have the right to say "no" to unwanted touch – even to a family member or someone they know or love.
This shows that they're in control of their body and their feelings should be respected.
If a child feels confident to say no to their own family, they are more likely to say no to others.
Talk about secrets that upset you
Explain the differences between 'good' and 'bad' secrets.
Phrases like "it's our little secret" are an abuser's way of making a child feel worried, or scared to tell someone what is happening to them.
Good secrets can be things like surprise parties or presents for other people.
Bad secrets make you feel sad, worried or frightened.
Your child needs to feel able to speak up about secrets that worry them and confident that saying something won't get them into trouble.
Telling a secret will never hurt or worry anybody in your family or someone you know and love.
Speak up, someone can help
Tell your child that if they ever feel sad, anxious or frightened they should talk to an adult they trust.
This doesn't have to be a family member. It can also be a teacher or a friend's parent – or even Childline.
Remind them that whatever the problem, it's not their fault and they will never get into trouble for speaking up.
Download your guide to the Underwear Rule
Resources for schools and teachers
We've created a lesson plan and other Underwear Rule resources to help teachers keep children safe from abuse.
Talking about difficult topics
It's time to demand change
The government doesn't know how many children have been abused and need support. Help us change this.
Every call is a chance to stop abuse. Support the NSPCC helpline and help us stop children suffering in silence.