Tip 4: Inspire practitioners
It's not uncommon to meet a bewildered evaluator who, after delivering training on how to administer a set of standardised measures, finds out few have been implemented.
The Heath brothers point out that the series of steps people make when they change is not "analyse-think-change". It's "see-feel-change".
But how many evaluators attempt to inspire practitioners' feelings as well as inform them? And how do you inspire practitioners anyway?
Praise practitioners offering valuable insight
Evaluators can act as conduits. They can pass knowledge about outcomes-focused practice between staff, referencing those who've provided interesting insights so they feel proud of their contribution. This makes the evaluation feel more than just a formal study - it's a practitioner movement for change, designed to develop shared understanding and expertise.
Show an interest in practitioners' work
People don't just buy into an evaluation. They buy into the people doing the evaluation. And if an evaluator wants a practitioner to believe in them, they need to show a keen interest in the practitioner's work.
Giving practitioners the opportunity to influence evaluation design will increase respect for the evaluator and cooperation.
And when practitioners do well in evaluation, evaluators should give them the opportunity to lead and train others. An enthusiastic practitioner will always be more motivating than a capable evaluator.