We welcome the move to strengthen regulations
It’s vital that we engage and inspire people to join in with our efforts and retain public confidence. The ability to ask the public for money is fundamental to enabling us to operate.
However, recent events have shown that charities are operating in a context that is no longer fit for purpose when it comes to securing the absolutely necessary widespread public trust, and the confidence in how charitable funds are raised.
There is a mismatch between the standards of fundraising codes we and other charities operate within, and public perception of what constitutes acceptable.
We need to be operating in a context where people feel drawn towards our cause and inspired by the prospect of helping children. The last thing we would ever want is our conversations to make people feel uncomfortable. Adhering to simply basic minimum standards, won't build confidence in fundraising.
We support measures to strengthen the regulatory structure, which is vital in giving the public confidence. It's not only desirable, but essential, because if we can't maintain public confidence then the people that we seek to help will suffer.