Dialogue between media providers would help to highlight issues for Welsh children and collaborate on solutions. A recent review of the national curriculum should also be used as an opportunity to ensure online safety is prioritised and made a key component of compulsory age-appropriate personal and social education.
Some progress is already taking place in Wales. The e-safety zone on the Welsh government's Hwb website offers advice and support for children and young people, parents, carers and teachers. And we welcome the roll-out of improved e-safety self-assessment and training for schools.
Head of NSPCC Cymru/Wales, Des Mannion, said:
"There's no doubt that Wales can do more to protect children online. Following the upcoming election ministers and AMs will have a clear opportunity to improve their approach, innovate and even lead the way on fighting this form of abuse.
"We want to Wales to have a presence on UK-wide forums and strengthened relationships with social media providers that lead to potential solutions. We want better education for children in dealing with the often severe pitfalls of the internet and the creation of a digital advisory group to assist and support the decision makers.
"The Social Services and Wellbeing Act brought a welcome focus on tackling abuse and neglect which we hope will deliver real progress – but there's more to do. Our country won't have a comprehensive approach until it prioritises the internet and puts a clear and cross-cutting plan in place to make sure our children are safe and free from harm in the digital world.
"On average, one in three internet users in Wales is a child and online abuse is an ever-evolving problem. We can fight it – and I hope every Assembly candidate backs our manifesto to fight for safer childhoods."