Wayne Rooney signs as first NSPCC Ambassador for Childhood

I hope I can help make my younger fans especially aware of the NSPCC and encourage them to speak up if they need help, says Wayne Rooney

Wayne Rooney with young people at NSPCCWe're delighted to unveil devoted dad, and England and Manchester United captain, Wayne Rooney as our first Ambassador for Childhood.1

Wayne will help lead our fight for every childhood by promoting NSPCC campaigns and services – particularly those that support dads – to his millions of fans.


We also hope that Wayne's support will encourage more boys to speak out if they are suffering abuse or struggling to cope with depression or bullying. Four times as many girls as boys contact ChildLine.2

Wayne said:
"Every time I put on the captain's armband I'm filled with pride. I feel the same becoming the NSPCC's first Ambassador for Childhood and having the chance to help lead the fight for childhood.

"Being a dad of 2 young boys changes your perspective on everything. You never stop learning as a parent. It can be tough, and some parents need that bit of extra support.

"As a youngster I was lucky that my mum and Dad always loved and supported me and my brothers. The helped make my dreams of becoming a footballer come true – I couldn't have done it without them. It upsets me to think that there are so many children damaged by abuse, or parents struggling to do their best but not able to give the kids the support they need.

"I've spent time with NSPCC staff and volunteers in Manchester and I was really humbled by that experience. I heard amazing stories of the children and families they help. I met so many passionate people including volunteers who give up their time for children. I came away feeling that I just wanted to help.

"Every child has the right to try and make their dreams come true but unfortunately there are thousands out there right now in need of help. I hope I can help make my younger fans especially aware of the NSPCC and encourage them to speak up if they need help."

Chief Executive, Peter Wanless said:
"When I think of Wayne Rooney I think of the Manchester United and England captain, but he's also a devoted father, and a hero to many children and families, and that's something he takes very seriously.

"Wayne's spent time with our staff, volunteers and met some of the children and young people we help. He shares our belief that childhood shapes who we become – but abuse never should.

"Awareness of child abuse has never been higher but we've also never had a better chance to tackle it. As our Ambassador for Childhood Wayne Rooney will help us reach more children and families than ever before. We're delighted to have Wayne on our team."

A short video introducing Wayne to our supporters as the NSPCC's Ambassador for Childhood was also unveiled today. You can watch the video on our Wayne Rooney Ambassador for Childhood page.

You'll also be able to find out more about how Wayne will be working with us as the partnership develops.


  1. 1. An Ambassador for Childhood is someone who wholeheartedly believes every childhood is worth fighting for and will work tirelessly to help the NSPCC achieve its mission and end cruelty to children. An Ambassador for Childhood is someone who stands up for every child's right to a safe and happy childhood because they understand childhood shapes who we become, abuse never should.

  2. NSPCC (2015) Under Pressure – ChildLine Review 2013/14 London: NSPCC.