Last year a third of all calls to our helpline were about neglect, a figure that's even higher at Christmas.
Neglect is the most common form of child abuse. But it's happening behind closed doors. Children may be living in cold, dark homes, going hungry or not being given the care and attention they need. The trauma can last a lifetime.
There's something we can all do to help. With your donation our helpline can answer more calls and shine a light on children left in the dark.
1 in 10 children in the UK suffer neglect. So please, donate this Christmas and help keep children safe.
"In my mind, I knew I had to do something."
Every call answered is a chance to stop child abuse. Our helpline is open all day, every day and throughout Christmas, with our helpline ready to take calls from anyone worried about a child.
Brad*, a telephone engineer, was on a routine house call when he realised something wasn't right. The house smelt of urine and was covered in rubbish. But it was the moment he saw a little girl, filthy and caked in dirt, that Brad knew he had to do something to help her.
He called our helpline and spoke to a practitioner who took the next steps to make sure the little girl was safe.
The helpline bridges a gap where someone may not feel comfortable contacting other people but feels safe contacting us, knowing they’re getting the right advice when it comes to child protection.
Neglect is often hidden away. That's why your donation today is so vital. Help us shine a light on neglect and answer calls from more people who are worried like Brad.
More ways you can support us this Christmas
Get Your Sparkle On!
Glitter, sparkle and shine this Christmas time and all for a good cause! Together, we can bring light to every childhood and keep more children safe.
Get your Sparkle On jumper
Our ‘Sparkle On’ Christmas jumper has been designed by Samantha Faiers especially for NSPCC’s Get Your Sparkle On Christmas campaign.
Get a Letter from Santa
Add a little magic to your family's Christmas with a Letter from Santa. The workshop is open - create a personalised letter today!
Buy a star. Be a star.
Buy a star and together we can give children the safety, warmth and care they need – now and all year round.
We have agreed to stick to a strict set of codes and a fundraising promise, which means we treat our supporters and donors with respect, fairness and honesty and we are always clear about how we raise money.
How your money is spent
During 2016/17 we spent £91 million on services and activities to make children and young people safer. This includes working with children and families, our helplines, our schools service and our child protection and awareness campaigns such as Share Aware.
This is a true story but photographs have been posed by models.
Your donation could go towards the NSPCC helpline, or it could help us fund services such as NSPCC's therapeutic services and Childline. Donations are distributed based on need.