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All babies count

Preventing the abuse and neglect of babies by improving support for parents

Our 'All babies count' campaign highlights the vulnerability of babies and is calling for better and earlier support for new parents.

The campaign launched in November 2011 and called for people to pledge their support and share the campaign through social media channels.

Watch our campaign video


Our progress

We have had a lot of support from the general public and professional experts, and attention in the media and online - strengthening our call to UK governments for better support for families with new babies.

We will continue to work closely with politicians and policy makers to ensure there is sufficient, high-quality support available for parents so babies are safe and nurtured.

Read news item about the All babies count campaign
Download All babies count infographic (JPEG 437Kb)


Our services for babies

We are running four new and innovative services to keep babies safe from harm.

Programme: Baby Steps
Programme: Minding the baby
Programme: Preventing non-accidental head injuries in babies
Programme: Parents under pressure
Case study: Parents under pressure


Get involved

You can still join in with the our campaign by donating to the appeal.

Your support will help us continue working to protect vulnerable babies and make sure new parents have the support they need.

Donate now



Our research

Keep up with the latest research and reportsaround children under one.

Read 'Prevention and protection for vulnerable babies' (PDF, 793KB)
Read 'Spotlight on drugs and alcohol' (PDF, 314KB)
Information for professionals



Training for professionals

We offer consultancy, training and resources for professionals who work with children and families to help develop, implement and monitor child protection policies and safeguarding strategies.

How we can help you

Join us on Facebook

Join us on Facebook

Get involved on our Facebook community and share your views and stories.

Join our community

NSPCC tweets

ChildLine 0800 1111

Are you a child?

Do you need to talk? Call ChildLine on 0800 1111 or visit us online.

Get some help

NSPCC helpline

Worried about a child?

Don’t wait until you’re certain. Contact our trained helpline counsellors for 24/7 help, advice and support.

Report a concern

Contact the helpline in: