All babies count

What is the All babies count campaign?

The NSPCC's 'All babies count' campaign is highlighting the vulnerability of babies and calling for better and earlier support for new parents.

The campaign launched in November 2011 and called for people to pledge their support and share the campaign through social media channels.

Our progress

The campaign has received a lot of support from the general public and professional experts, and attention in the media and online. This has strengthened our call to UK governments for better support for families with new babies. We will continue to work closely with politicians and policy makers to ensure there is sufficient, high quality support available for parents, so that their babies are safe and nurtured.

Read news item about the All babies count campaign
Download All babies count infographic (JPEG 437Kb)

NSPCC Services - our work with babies

The NSPCC is running four new and innovative services to keep babies safe from harm.

Programme: Pregnancy, birth and beyond
Programme: Minding the baby
Programme: Preventing non-accidental head injuries in babies
Programme: Parents under pressure

Get involved

You can still join in with the All babies count campaign by:

• donating to the appeal
• ordering an All babies count poster to display in your local area to advise parents of the support the NSPCC can provide to protect babies.

NSPCC research

Keep up with the latest research around children under one.

All babies count: prevention and protection for vulnerable babies: a review of the evidence (PDF, 793KB)
Information for professionals

NSPCC training for professionals who work with children and families

We offer consultancy, training and resources for professionals to help develop, implement and monitor child protection policies and safeguarding strategies.

How we can help you