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A charity initiative of unprecedented ambition, it began because the evidence showed that: “Child abuse and neglect can almost always be prevented, provided the will to do so is there.”
The FULL STOP Appeal was launched alongside the Campaign in 1999. It set out to raise £250 million over and above normal fundraising, to support the extraordinary amount of work that the NSPCC would need to do.
The Appeal closed in March 2007, having met and exceeded its target amount. Supported by millions of people, it has enabled the FULL STOP Campaign to make incredible progress. The NSPCC is now able to support thousands more children and young people who have suffered abuse and neglect, and prevent problems arising for many others. Our public education campaigns, lobbying and partnerships have all helped to change the way society thinks and behaves towards children.
You can read more about the achievements so far in our progress report. The FULL STOP Campaign continues to build on this sense of momentum, and we will continue until we have ended cruelty to children. FULL STOP.
Changing society for children - NSPCC FULL STOP report
(PDF,
3306kb)
Copyright © 2006 NSPCC - All rights reserved. National Society for the Prevention of Cruelty to Children, Weston House, 42
Curtain Road, London EC2A 3NH. Incorporated by Royal Charter. Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.