Fight for a Fair Start

Demand perinatal mental health support for every mum, so that every baby and every family gets a fair start.

Join our campaign
Join our campaign

1 in 5 mums and 1 in 10 dads face mental health problems during and after pregnancy.1

In some places parents get the help they need, in others – because of a lack of services, funding, training or staff - they can't.

Now more than ever, we need your help to make sure every parent gets help if they need it – wherever they live. We're campaigning in every nation in the UK for a fair start for every family.

It takes less than 2 minutes to take action and demand support for your local area.

Join the fight

What is perinatal mental health?

The perinatal period is that crucial time – during pregnancy and after birth - when parents are finding their feet and building bonds with their baby.

But this can also be a difficult time. Mums can experience perinatal mental health problems from antenatal and postnatal depression to anxiety and postpartum psychosis. Dads can also suffer mental health problems during this time, like depression and anxiety.

It can be difficult to look after yourself when you’re struggling – let alone a baby. Help us demand that parents get the support they need, wherever they live.

Help us demand that government:


Without the option to see the same health professional regularly, it can take months or even years to realise anything’s wrong. We’re demanding more professionals are trained in spotting the signs of perinatal mental health problems, to support the parents in need of help.

  • Nearly a quarter of mums surveyed in England saw up to four different health professionals, and over a quarter had a letter, call or text instead of a face-to-face meeting.2
  • Three quarters of mums who've experienced perinatal mental health problems who responded to our survey in Wales felt that there were not enough perinatal mental health services in their local area, and 90% of the Welsh health professionals we surveyed would like to be better trained to help with perinatal mental health.3

"During and after my first two pregnancies my mental health suffered desperately. All my health visitors were lovely but by necessity they had to rush."
Natalie, a mum in England


If left untreated, perinatal mental health problems can have devastating impacts on parents and their families. But whether they get the help they need depends on where they live. We’re demanding that every parent should have access to specialist care and support.

  • Women and families in the majority of Northern Ireland cannot access specialist perinatal mental health community services, and there are no mother and baby units.4 
  • Mums may have to travel to other nations for help, or even risk separation from their baby at a crucial time to be treated in general psychiatric wards rather than a specialist mother and baby unit.

"I was breaking down and I knew I needed help to cope but I was horrified to discover the mental health services I needed weren’t available in Northern Ireland."
Mum in Northern Ireland


During the perinatal period, it’s important that mums and dads get to build bonds with their new-borns. But it’s hard enough to take care of yourself when you’re struggling with mental health. It’s crucial for both the parent and the child that services like mother-infant attachment are available to help.

  • Infant mental services are virtually non-existent in most parts of the country, those that do exist are vulnerable and, in some cases, unsustainable.5
  • Only 27 specialist parent-infant relationship teams could be identified across all four nations.6

"…. I believe that my ability to bond with my child has been affected & I fear this may have consequences later on."
Mum in Wales


Now more than ever we need your help to make sure the needs of new parents are met. We need governments across the UK to recognise the need for funding for perinatal mental health services.

  • Wales must commit to additional funding to ensure there are high quality specialist perinatal mental health services which meet national standards in every health board.

"I do feel that there is more out there to help women and families with what I went through but mental health is lacking in funding and understanding"
Mum in Wales

There are stories from around the UK

"I had no idea that you could experience scary thoughts about the baby and that it was called postnatal anxiety - I thought I was genuinely losing my mind."
Mum in Wales

"When my little boy was about two weeks old the visions started. […] When he was about 6 months old, I remember sitting on my bed with my back to him and I turned around and he was ‘possessed’ and staring at me. Really it was just my beautiful little boy looking at his mummy."
Janine, a mum in England

"I left the hospital feeling such shame, embarrassment and worry. My fears of my baby being taken away turned into believing that my baby was going to die. […] I had to fight so hard to get anyone to listen to me."
Mum in Northern Ireland

"I want people to know that these feelings don't last forever. That black cloud that created a storm in my life soon passed and perhaps could have passed even sooner if I had gotten the help I needed."
Tayah, a mum in England

"I had to fight to be listened to. I knew I had depression. They kept telling me it was baby blues but I knew it wasn’t. I felt fobbed off by my doctors when I went to them for help."
Mum in Wales

"I didn’t know what it was at the time, I just knew I couldn’t make myself move. I wanted to brush my teeth and do my hair, but I couldn’t. On the odd day, I’d manage but that was so rare. It was awful, like a dark cloud all around me."
Tayah, a mum in England

"All parents should have access to good perinatal mental health support."
Jen Baker, Specialist Health Visitor in England

"Maybe if I’d had more visits, my Health Visitor could have picked up on how I was feeling. Likewise, maybe if I’d been pressed more I would have spoken out and how I was doing would have been noticed. The opportunity passed too quickly. "
Natalie, a mum in England

"Parents and children deserve the right support from appropriately trained health professionals who understand impact of illness on family; with appropriate support, impact of illness can be greatly reduced."
Mary Duggan, Specialist Health Visitor in Northern Ireland

"When I was going through this, I just felt completely worthless to my family and I felt like something was pulling me, a physical pull, to disappear into something dark."
Janine, a mum in England

"Timely and the right support is vital in helping mothers to enjoy their babies and laying the best possible foundations for not only their mental health, but especially that of their children."
Alice Gibson, Special Perinatal Health Visitor in England

"It helps to know why something like this is happening to you and that it will end. You shouldn’t feel ashamed."
Natalie, a mum in England

Get support if you or someone you know is struggling

We're here to support you, no matter your worry. Call us on 0808 800 5000, email or fill in our online form

Some of our services are specially developed to help parents during pregnancy and after birth. Find out more about our working with families services, including how to get in touch with ones in your area.

Jo Malone logoThis campaign has been developed as part of our partnership with Jo Malone London which is focused on supporting parents with their mental health to help develop secure and healthy relationships with their children.


The quotes featured on this page are from real parents and practioners, but photographs have been posed by models.


  1. 1. Bauer, A, et al (2016) The costs of perinatal mental health problems (PDF). London: Centre for Mental Health.  NHS England (2018) Partners of new mums with mental illness set to get targeted support on the NHS.

  2. 2. The NSPCC conducted a survey with YouGov Plc of 2,004 mothers in England, with children aged one to three years. Fieldwork was undertaken between 4th - 10th February 2020.

  3. 3. Witcombe-Hayes, S with Jones, I., Gauci, P., Burns, J., Jones, S and O’Leary, S (2018) From bumps to babies: perinatal mental health care Wales. Cardiff: NSPCC, National Centre for Mental Health, Mind Cymru, Mental Health Foundation, Maternal Mental Health Everyone’s Business. The NSPCC conducted a research survey of 127 participants - 67 women with experience of perinatal mental health problems, 6 partners of women with experience of perinatal mental health problems, 45 health professionals working in the perinatal period and 8 third sector professionals delivering perinatal mental health services in Wales. These participants completed 123 surveys and 9 interviews.

  4. 4. “The Belfast Health and Social Care Trust is the only trust which provides a specialist service.” Cunningham, C. et al (2018) Time for action on perinatal mental health care in Northern Ireland: a report on the perspectives of health visitors and midwives. NSPCC Northern Ireland: Belfast.

  5. 5. PMHN Needs Assessment 2019

  6. 6. Sally Hogg’s report ‘Rare Jewels’- shows that there are only 27 specialist parent infant relationships trams across the UK. Hogg, S. (2019) Rare Jewels: Specialist Parent Infant Relationships Teams in the UK. Parent Infant Partnership United Kingdom.