5 Reasons to partner with us
1. Improve brand reputation – 45% of parents1 would feel more positively towards companies with a charity partnership. Our 2024 brand survey showed a 94% brand recognition ensuring you partner with a widely recognized brand
2. Increase employee satisfaction – 33% of parents1 report they would feel more proud to work for a company with an NSPCC charity partnership
3. Increase sales - 39% of parents1 would be more likely to purchase a product or service featuring the NSPCC logo
4. Upskill your workforce – 84% of NSPCC volunteers2 feel they have gained new skills and knowledge through their role with us
5. Make a social impact in your community - Our regional hubs and nationwide services provide the perfect opportunity for your company to help children thrive, while contributing to a common social impact goal
“We are immensely proud of our longstanding partnership with the NSPCC and the remarkable impact we have achieved together.
Since 2017, with the support of our customers and colleagues, we have raised over £10 million, helping the NSPCC reach millions of children through its Speak Out Stay Safe programme and Childline service. As we enter the next phase of our partnership, we look forward to continuing our work alongside the NSPCC, supporting its vital programmes for children and young people, with a particular focus on mental health support for young people.”
Georgie Hall - Head of Corporate Affairs, Lidl GB
Want to partner with us?
We’d love to hear your thoughts about how we can work together to help keep children safe. Your partnership could make all the difference.
Ways to partner with us
There are lots of different ways you can partner with us to fit your companies unique needs. Expand the partner spotlights to see how some of our partners work with us.
Employee Engagement
We’ll provide bespoke fundraising and volunteering opportunities for you, whether it's as charity of the year or a longer-term partnership.
Lidl GB
Since 2017, Lidl GB has been an invaluable partner of ours, with the support of their customers and colleagues raising an incredible £10 million. We are excited to announce the extension of our partnership for another five years, with a new target of raising an additional £5 million.
Some key achievements have been:
- Lidl GB funded the Speak Out Stay Safe service by raising £3 million between 2017 and 2020. This funding transformed the service into a national campaign, helping us teach over one million children about the signs of abuse and where to go if they need help.
- Lidl GB raised £2 million for Childline to help recruit, train, and support volunteers between 2020 and 2022. This enabled us to respond to over 400,000 contacts from young people.
- Recognising the pandemic's impact, Lidl GB raised a further £5 million for Childline, focusing on mental health support. This funding helped us to deliver over 70,000 counselling sessions for young people. Lidl GB also funded campaigns to help young people identify feelings of loneliness and direct them to the new Childline mental health webpages.
This is just a snapshot of the incredible work Lidl GB have done in collaboration with us so far. Amongst other initiatives, they tirelessly raise awareness of our work through sponsoring key moments and promoting our services at their events. Lidl GB have helped us to build a brighter future for children. We are excited to see what the future of our partnership together brings and the ongoing support for young people across the UK.
Pro Bono
Support us meaningfully in our work with children and young people by donating your time, skills and expertise. This partnership style is a great way for you to make a real impact on our life-changing work with children and young people.
OC&C
OC&C Strategy Consultants LLP have been supporting the NSPCC since 2020, providing pro bono consultancy on key strategic challenges.
Just one example of the fantastic consultancy provided involved advising on the NSPCC’s secondary school offer to support young people. Through interviews with key NSPCC stakeholders, education professionals and other charities, OC&C suggested how the NSPCC could provide an offer focusing on healthy sexual behavior and relationships. Following this, the NSPCC developed Talk Relationships, our secondary education service to help young people understand healthy and harmful relationships, recognising their right to be safe, heard and respected, and knowing how to get help from a trusted adult if they need it.
Commercial
We'll work together to raise funds through product sales, while boosting each other’s profiles and changing children’s lives.
Lindt & Sprüngli UK
Lindt & Sprüngli UK have been supporting the NSPCC’s Childline service since 2017, through the promotion of their Lindt TEDDY Milk (100g), available to purchase in Lindt retail outlets, major retailers such as Tesco, and on Lindt's website during the Christmas period.
This heart-warming campaign has to date raised approximately £1m, which helps to support children and young people to access Childline – so that no child goes unheard.
As well as this fantastic campaign, Lindt & Sprüngli UK staff have donated beautiful hampers to our Childline volunteers working at Christmas and have taken part in fantastic fundraising activities such as our annual Childhood Day and Three Peaks Challenge over the years of our long-standing partnership.
Strategic
Join forces with us to achieve mutually beneficial goals that help transform society. Working together to make a difference to children and young people.
Vodafone
The NSPCC has been in a strategic partnership with Vodafone UK since March 2023 with a commitment to ensure every child has a happy and safe online life. We achieve this through:
- empowering parents
- giving young people a voice
- raising awareness of online harms to educate the public.
Together, we provide parents and carers with support and guidance to help them, and their children navigate the online world, aiming for a positive family experience. One example is the TRUST toolkit, which helps families:
- Start the journey of getting their child their first phone
- Make safe choices
- Use their devices safely.
We have collaborated with Vodafone on their Digital Parenting Hub, a comprehensive information center for parents and carers. The resource featuring tips from NSPCC experts, received 65,000 views in the first two months.
Another example is our 2024 children's creative writing competition with First News, encouraging children to share positive online experiences and solutions for happier, healthier online lives. This competition also raised awareness of the TRUST toolkit and highlighted children's ideas in online safety solutions.
Partner in Business
Partner in Business offers flexible fundraising options for small, medium enterprises.
Whether you make a donation, organise a one-off fundraising event, or select us as your charity of choice for up to 12 months - even the smallest UK businesses can enhance their reputation by partnering with us and demonstrating their community commitment.
Playdale Playgroups Ltd
Playdale Playgrounds Ltd have chosen the NSPCC as their Charity of Choice for up to 12 months. By hosting regular DIY fundraising events throughout the year, such as bake sales and quiz nights, employees of Playdale Playgrounds Ltd have raised almost £1,500 to date.
Email our team
We’d love to hear from you and discuss how we can work together to help keep children safe. Your partnership could make all the difference.
Email our dedicated partnerships team today and join the fight to help keep children safe.
Partnerships help us...
- Deliver over 160,000 Childline counselling sessions to children and young people
- Respond to almost 70,000 contacts to our Helpline from people with concerns about a child's welfare
- Reach over 1.5 million children in over 6,300 schools with our Speak out, Stay safe assemblies
- Support parents to have over 7 million conversations with their children to help keep them safe from sexual abuse
- Help young people to find their way through loneliness.
Our work, to ensure the safety and wellbeing of children, wouldn’t be possible without the support of our partners.
Our partners
We're partnered with some incredible companies in the fight for every childhood
Calpol
Since 2019, Calpol has supported the NSPCC Helpline, raising awareness for this essential service for adults concerned about a child.
After extensive research into parents' concerns, the 'Don’t Bottle It Up' campaign was launched. This campaign encourages parents to share their worries, no matter how big or small, by reaching out to our Helpline. After 7 years of running the campaign, awareness and understanding of the support available to families have significantly increased.
Calpol also generously donates money per pack sold during the campaign period in selected retailers and has so far has raised over £650,000 for the NSPCC Helpline.
Lego
We have collaborated with the LEGO Group since 2021. Our partnership is focused on supporting the NSPCC’s strategic goal to ensure that every child is safe online, as well as supporting the LEGO Group’s Digital Empowerment Programme, helping children and families build skills to better navigate and thrive in the digital space.
From summer 2025 the LEGO Group’s LEGO® Play app will be raising awareness of NSPCC’s Childline service to help children and young people feel listened to and supported, whatever they’re going through. Watch this space for exciting activities coming in 2025.
Matalan
Since 2004, Matalan has raised over £11 million for the NSPCC through a partnership spanning over 20 years, with colleagues and customers at the heart of fundraising efforts to keep children safe.
Their support has enabled the opening of a purpose-built center in Liverpool for children who have experienced neglect and abuse, trained practitioners to help vulnerable children across Merseyside, and answered over a million calls to Childline. Additionally, Matalan collaborates with the NSPCC to create unique product ranges, such as the exclusive Bing range in 2024, and will launch a new children’s clothing range for Childhood Day in June.
Partner Shout Out
Clarion
On Childhood Day, we will celebrate the end of the first year of our partnership with Clarion Housing Group, the UK’s largest housing association.
Throughout 2024/2025, Clarion colleagues have demonstrated great dedication in raising funds and volunteering to support our Building Connections programme, which helps young people cope with feelings of loneliness.
Highlights from the year include: taking part in our Dragon Boat Race for Childhood Day, tackling the Chiltern 50 Hike, taking part in our Listen Up Speak Up training and completing our first ever Saigon to Ankor Wat Cycle Challenge and much more. In the first year Clarion and their amazing colleagues exceeded their fundraising target of £100k. We can’t wait to see what year 2 has in store for our partnership.
Shout out magazine
Dive into the latest edition of our bi-annual Shout Out Magazine to see how we work with partners to make a difference to the lives of children, while also having fun. "Dragon boat race anyone?"
How your support makes a difference
References
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1. National Corporate Partners Report. YouGov Survey. July 2024.
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2. NSPCC’s Annual Engagement Survey