Our partners

Discover who we're working with in the fight for every childhood.

Our partnerships come in all shapes and sizes, from charity of the year and targeted campaigns to long-standing relationships with companies like Lidl, SPAR and Matalan. 

Spotlight on: Lidl GB


During the coronavirus pandemic, Lidl ran their Rainbow Trail campaign aimed at spreading hope to children. As part of the campaign, together we wrote a new story, ‘The Cloud and the Rainbow’ inspired by children’s drawings of rainbows up and down the country.

The campaign was promoted on TV, radio and digital channels and children’s drawings featured on billboards at Lidl stores across the country.

Our current partners

  • Banner have been proud business suppliers for several years and their staff regularly fundraise for us.

  • Barclays have supported Childline since 2000. This includes supporting the Childline app, ‘ForMe’, which launched in March 2017.

  • Blakemore Retail are raising £4 million for our Speak Out Stay Safe service and support our PANTS campaign.

  • Calpol are helping to raise awareness of the NSPCC helpline and donating to help us answer 16,000 calls.

  • Card Factory have donated over £500,000 through sales of carrier bags, Christmas cards and company donations.

  • Equiniti have raised over £45,000 through their London Marathon team, the 2.6 challenge and virtual fundraising.

  • gohenry encourages donations from its banking app to help every child have a safe childhood.

  • Griffiths & Armour have taken on events and office fundraising, and supported our Great British Chefs dinner.

  • Halfords are raising vital funds across their offices and stores to help keep families safe from abuse.

  • We're partnering with Harrods to raise £1.2 million to help give every child in London a voice.

  • Since 2012, Home Bargains have raised over £680,000 from Christmas product sales to support our work in Liverpool.

  • Over the last 33 years, JCB have raised over £5 million to support our therapeutic services in Staffordshire and north Wales.

  • Jo Malone London proudly support our Fight for a Fair Start campaign to improve parental mental health.

  • We're partnering with KPMG UK for 3 years. With their support, we'll help 450,000 children to stay safe from harm.

  • Lidl GB are raising £5 million over 5 years, first supporting Speak Out Stay Safe and now Childline.

  • Lindt have raised an amazing £400,000 for us over 4 years and sponsored Letter from Santa.

  • Matalan have partnered with us since 2004 raising over £10 million to support children and families, and supported our PANTS and Look Say Sing Play campaigns.

  • Morgan Stanley employees raised £1.5 million for The Lighthouse, a UK first of its kind service supporting young people who have experienced sexual abuse.

  • Our award-winning partnership with O2 has helped us launch NetAware and help millions of parents start conversations to help kids stay safe online.

  • Launching in 2020, Pura will support the NSPCC through company donations, gift in kind and promotion of campaigns such as Look Say Sing Play.

  • We partnered with Staffline in January 2019. Their employees are fundraising and support our campaigns.

  • The Trade Centre Group has pledged to raise £150,000 over 5 years, helping us be here for children.

  • West Coast support us through their work with schools, offering work experience and raising awareness online.

  • Woodmansterne Publications has raised over £300,000 for Childline since 2007 by selling Christmas cards.