Our partners

Discover who we're working with in the fight for every childhood.

Our partnerships come in all shapes and sizes, from charity of the year and targeted campaigns to long-standing relationships with companies like Lidl, SPAR and Matalan. 

Spotlight on: Lidl GB


During the coronavirus pandemic, Lidl ran their Rainbow Trail campaign aimed at spreading hope to children. As part of the campaign, together we wrote a new story, ‘The Cloud and the Rainbow’ inspired by children’s drawings of rainbows up and down the country.

The campaign was promoted on TV, radio and digital channels and children’s drawings featured on billboards at Lidl stores across the country.

Our current partners

  • Aberdeen Standard Investments proudly support our Speak out, Stay safe work in Aberdeen and Edinburgh.

  • Banner have been proud business suppliers for several years and their staff regularly support our work through employee fundraising.

  • Barclays have supported Childline since 2000. Including the Childline ‘ForMe' app, which launched in March 2017.

  • Bell and Company have been proud partners of NSPCC Northern Ireland since 2016. Their fundraising includes hosting two Childline Gala Balls and they have raised over £45,000.

  • Blakemore Retail are raising £4 million for our Speak Out Stay Safe service and support our PANTS campaign.

  • Calpol are helping to raise awareness of the NSPCC helpline and donating to help us answer 16,000 calls.

  • Card Factory have donated over £500,000 through sales of carrier bags, Christmas cards and company donations.

  • CNR supported Childline in Aberdeen for our 15th Anniversary through employee fundraising and volunteering.

  • Equiniti have raised over £45,000 through their London Marathon team, the 2.6 challenge and virtual fundraising.

  • gohenry encourages donations from its banking app to help every child have a safe childhood.

  • Griffiths & Armour have taken on events and office fundraising, and supported our Great British Chefs dinner.

  • Halfords are raising vital funds across their offices and stores to help keep children safe from abuse.

  • We're partnering with Harrods to raise £1.2 million to help give every child in London a voice.

  • Since 2012, Home Bargains have raised over £680,000 supporting our work in Liverpool.

  • Over 33 years, JCB have raised over £5 million to support our therapeutic services in Staffordshire and north Wales.

  • Jo Malone London proudly support our Fight for a Fair Start campaign to improve parental mental health.

  • LetsBab entering their first year of partnering with the NSPCC with the aim to raise vital funds for the NSPCC’s service.

  • We're partnering with KPMG UK for 3 years. With their support, we'll help 450,000 children to stay safe from harm.

  • Lidl GB are raising £5 million over 5 years, first supporting Speak Out Stay Safe and now Childline.

  • Lidl Northern Ireland are raising £500,000 during our 4 year partnership to help keep children and young people safe across Northern Ireland.

  • Lindt have raised an amazing £400,000 for us over 4 years and sponsored Letter from Santa.

  • Matalan have partnered with us since 2004 raising over £10 million to support children and families, and supported our PANTS and Look Say Sing Play campaigns.

  • Morgan Stanley employees raised £1.5m for The Lighthouse, a UK first of its kind service for children who've experienced sexual abuse.

  • Our award-winning partnership with O2 has helped us launch Net Aware, your guide to the latest apps, games and social media sites kids are using.

  • Pura support us through company donations, gift in kind and promoting campaigns such as Look Say Sing Play.

  • RBS's generous staff support us through payroll giving, #GivingTuesday initiatives and employee fundraising.

  • We partnered with Staffline in January 2019. Their employees are fundraising and support our campaigns.

  • The Trade Centre Group has pledged to raise £150,000 over 5 years, helping us be here for children.

  • West Coast support us through their work with schools, offering work experience and raising awareness online.

  • Woodmansterne Publications has raised over £300,000 for Childline since 2007 by selling Christmas cards.