Our partners

Discover who we're working with in the fight for every childhood.

Our partnerships come in all shapes and sizes, from charity of the year and targeted campaigns to long-standing relationships with companies like Lidl, SPAR and Matalan. 

Spotlight on: Lidl GB


During the coronavirus pandemic, Lidl ran their Rainbow Trail campaign aimed at spreading hope to children. As part of the campaign, together we wrote a new story, ‘The Cloud and the Rainbow’ inspired by children’s drawings of rainbows up and down the country.

The campaign was promoted on TV, radio and digital channels and children’s drawings featured on billboards at Lidl stores across the country.

Our current partners

  • abrdn is supporting our Speak out. Stay safe. programme in Aberdeen and Edinburgh

  • Staff at the Bank of England are raising vital funds for Childline to help keep children and young people safe.

  • Barclays have supported Childline since 2000. Including the Childline ‘ForMe' app, which launched in March 2017.

  • Bell and Company have been partners of NSPCC Northern Ireland since 2016 and have raised over £69,000.

  • Blakemore Retail have raised £4 million and support our Speak out Stay safe service, Talk PANTS and Home or Out Alone campaigns.

  • Calpol are helping to raise important awareness of the NSPCC helpline and have helped us answer 20,000 calls through their donations.

  • Equiniti have raised over £45,000 through their London Marathon team, the 2.6 challenge and virtual fundraising.

  • gohenry encourages donations from its banking app to help every child have a safe childhood.

  • We're partnering with Harrods to raise £1.2 million to help give every child in London a voice.

  • Since 2012, Home Bargains have raised over £760,000 supporting our work in Liverpool.

  • Over 33 years, JCB have raised over £5 million to support our therapeutic services in Staffordshire and north Wales.

  • Jo Malone London proudly support our Fight for a Fair Start campaign to improve parental mental health.

  • We're partnering with KPMG UK for 3 years. With their support, we'll help 450,000 children to stay safe from harm.

  • LetsBab entering their first year of partnering with the NSPCC with the aim to raise vital funds for the NSPCC’s service.

  • The NSPCC and LFC Foundation have teamed up to tackle child abuse.

  • Lidl GB are raising £5 million over 5 years, first supporting Speak Out Stay Safe and now Childline.

  • Lidl Northern Ireland are raising £500,000 during our 4 year partnership to help keep children and young people safe across Northern Ireland.

  • Lindt have raised an amazing £500,000 over 5 years, supporting us at Christmas and through brilliant staff fundraising activities throughout the year.

  • Matalan have partnered with us since 2004 raising over £10 million to support children and families.

  • Morgan Stanley employees raised £1.5m for The Lighthouse, a UK first of its kind service for children who've experienced sexual abuse.

  • Morningstar, have partnered with the NSPCC throughout 2021 getting involved with employee fundraising activities, volunteering and pro bono projects.

  • Our award-winning partnership with O2 has helped us launch Net Aware, your guide to the latest apps, games and social media sites kids are using.

  • OC&C Strategy Consultants deliver strategic pro bono projects, and their staff also volunteer and fundraise for us.

  • NatWest Group's generous staff and customers support us through payroll and rewards giving, #GivingTuesday initiatives and employee fundraising.

  • Our partnership with Sky helps drive awareness, inspire action & raise vital funds for the NSPCC, keeping generations of children safe

  • West Coast support us through their work with schools, offering work experience and raising awareness online.

  • Woodmansterne Publications has raised over £300,000 for Childline since 2007 by selling Christmas cards.