NSPCC Facebook house rules

These Facebook house rules set out the terms between you and us under which you may access our page on Facebook: https://www.facebook.com/nspcc. These Facebook house rules apply to you, and all other users of, our website.

We aim to create a safe, friendly and lively community where our supporters feel engaged and appreciated. We encourage open discussion and invite you to share your opinions. However, due to the sensitive nature of our work, it is necessary that we reserve the right to delete any comment, for any reason, and/or permanently block any poster deemed disruptive. The decision of the NSPCC is final in these matters. If you do not want to comply with these Facebook house rules then you must not post or comment on these NSPCC pages. By using the NSPCC Facebook page you accept, and agree to abide by, the rules in these Facebook house rules.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they discuss with their children the topic of online safety. Minors using any of our interactive feature should be made aware of the risks in using such features. (See our Share Aware pages for advice.)

Brand photography on our Facebook page is by Tom Hull, Jon Challicom and Jon Osborne. The children and adults pictured are a mix of models and volunteers.

Any questions or complaints regarding the NSPCC Facebook page and these Facebook house rules should be sent to the new media department at NSPCC National Centre, Weston House, 42 Curtain Road, London EC2A 3NH or by email to newmedia@nspcc.org.uk.

Who the NSPCC are

The NSPCC Facebook page is operated by or on behalf of the National Society for the Prevention of Cruelty to Children (NSPCC).

  • We are the UK's leading charity specialising in child protection and the prevention of cruelty to children.
  • We have been protecting children from abuse for over 120 years.
  • We are the only children's charity in the UK with statutory powers enabling it to act to safeguard children at risk.

Our registered charity numbers are 216401 in England and Wales and SC037717 in Scotland.

The NSPCC Trading Company Ltd. (registered Company in England & Wales no. 890446) is a wholly owned subsidiary of ours which trades on our behalf. Within the context of these term of use "NSPCC" and "We" mean both the National Society for the Prevention of Cruelty to Children and the NSPCC Trading Company Ltd.

What NOT to upload or post

The following are not permitted:

  • Anything that may in any way breach any local, national or international law or reputation.
  • Unlawful, fraudulent, abusive, derogatory, libellous, deceptive, or defamatory statements or attacks that will or are likely to harm, harass, upset, embarrass, alarm or annoy any other person, whether towards the NSPCC, other posters or any other person or organisation.
  • Impersonating any person or misrepresenting your identity or affiliation with any person (including implying that such content emanates from us, if this is not the case).
  • Images, photos, soundtracks, trade marks that you do not own or any other material which may infringe any copyright, database right or trade mark of any other person.
  • Any image of an adult unless you have their consent.
  • An image of any child unless you have the consent of their parent or guardian.
  • Petitions of any sort. The rules for charities regarding government lobbying are complex, and we must adhere to them strictly to maintain our charitable status. Therefore we cannot permit petitions, any unauthorised advertising or promotional material or any other form, which are not from the NSPCC. Find our how you can support our live campaigns.
  • Advertising, whether for charitable or commercial events.
  • Off-topic / irrelevant comments.
  • Promotion of violence or sexual abuse or anything similarly inappropriate.
  • Hate speech or incitement against ethnic/religious/social/sexual/age groups.
  • Anything that invades another person's privacy, or causes annoyance, inconvenience or needless anxiety.
  • Promotion of illegal or suspect activities.
  • Content posted in breach of any legal duty owed to a third party, including a contractual duty or duty of confidence.
  • Anything that conflicts with the NSPCC's child welfare objectives and/or Standards below.
  • Profanity or obscenity even where symbols or blacked-out sections are used to hide the original word or work.
  • Send or upload any material that contains viruses or any other harmful programs or similar code designed to adversely affect the operation of any computer software or hardware.

Personal, identifying or sensitive information

This page is public, and can be accessed and read by anyone, including people who are not members of Facebook. In order to protect people, we cannot permit the publication of personal, identifying or sensitive information, whether of yourself, a family member or anyone else, on this page. Any post containing identifying, personal or sensitive material will be removed.

Material that is personal, sensitive or identifying includes:

  • Names and addresses
  • Information which could be used in an internet search to identify someone. As examples:
    • relationship to poster or other people
    • town or region where people live or acts may have taken place
    • physical descriptions
    • descriptions of actions
    • age
  • Any detail of abuse, whether past or present, whether it happened to yourself or another
  • Information about pending or ongoing court cases
  • References to local authorities or social services and their cases
  • Information which is not known to the general public at the time of posting

In addition to the removal of any post which contains personal, identifying or sensitive information, the NSPCC will also remove any subsequent post or comment which refers to such post and will disable access to third party property, where permission has not been given, such as images, photos, soundtracks.

We will determine, in our discretion, whether there has been a breach of these Facebook house rules through your use of the website.

We may update this acceptable use policy at any time. You are expected to check this page from time to time to take notice of any changes we make, as you are legally bound by them. Please note that some of the provisions in these Facebook house rules may be superseded by provisions or notices published elsewhere on this website.

For help with issues of neglect or abuse, please see Useful contacts below for people to contact.

We also advise our fans to flag/report to us and/or to Facebook any content that violates Facebook's Terms and Conditions. Any queries regarding their Terms and Conditions should be raised with Facebook.


The following standards apply to any and all material, in part and the whole, which you post to the NSPCC Facebook page and any interactive features associated with it.

Posts must:

  • be accurate where stating facts
  • be genuinely held where stating opinions
  • comply with all applicable laws, both in the UK and in any country from which they are posted

Privacy information

Please note that copies of every posting on this page, including responses made, are public and cannot be made with an expectation of privacy. All comments, links and posts made on this page, including those removed by the NSPCC and any response made, are retained by the NSPCC in off-line files. Information posted here may be passed to relevant authorities and organisations, whether by the NSPCC, or other readers of the page.

Your failure to comply with these Facebook house rules may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent removal of any posting or material uploaded by you to the NSPCC Facebook page.
  • Immediate, temporary or permanent withdrawal of your right to use the NSPCC Facebook page.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis, including but not limited to our administrative and legal costs arising from the breach.
  • Disclosure of information to law enforcement authorities as we feel is reasonably necessary, and any other such action as we consider appropriate.

We exclude liability for any actions taken in response to breaches of these Facebook house rules.

Please also note that we have no obligation to monitor, moderate or oversee any interactive features we provide on the NSPCC Facebook page. We hereby expressly exclude our liability for any loss or damage arising from the use of any interactive features by a user in contravention of our Standards, whether the features and any content therein are moderated or not.

Useful contacts

We appreciate your cooperation and support. If you have a question regarding this page or anything on it, please email us at socialmedia@nspcc.org.uk. Thank you!

If you are concerned about the welfare of a child, please call the NSPCC on 0808 800 5000 or email help@nspcc.org.uk.

If you are child or young person and would like to talk to someone in confidence, please call ChildlLine on 0800 1111 or visit www.childline.org.uk.

If you were abused as a child and would like to talk to someone about your experiences, please contact NAPAC (the National Association for People Abused in Childhood).