Look Say Sing Play

Right from birth, every time you talk, sing or play with your baby, you're not just bonding, you're building their brain.

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We’ve teamed up with Vroom™to give you some fun and easy tips to help you bring even more Look, Say, Sing and Play into your daily routine with your baby. We’ll send you a new tip, tailored to your child's age, each week.

Just remember to Look, Say, Sing, Play

We know it’s a tricky time for everyone at the moment, and that it can be particularly hard for families with little ones.

But whether it’s bathtime, bedtime or you’re washing up, playing with your baby, using silly voices, or even singing can build their brain right from birth. It’s a great way to have fun while making your bond even stronger.

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Look at what your baby’s focusing on and how they react

Brain-building all starts with taking a cue from your little one. Look to see what they find interesting or funny, copy and react to what they do. You could think of it like a game of tennis – going back and forth between the two of you. Sign up for weekly tips.

Say what you’re doing and copy the sounds your baby makes 

Talking to your baby, or copying when they babble, is an easy way to build their brain throughout the day. Even talking about simple actions as you do them is a great place to start. Try adding silly voices and use expressions to bring your words to life.

Sing along to your favourite tunes or make up your own

You don’t need to be a karaoke champion to pull this one off. Try using familiar tunes and changing the words to describe things you’re doing. It might take some getting used to, but give it a go and find your groove.

Play simple games and see what your child enjoys

You don’t even need toys for this brain-building skill. Try playing peekaboo, mess about with bubble bath, or even turn sorting laundry into a game! Over time, you can add playful moments throughout the day.

How does brain-building work?

During your child's earliest years, their brain makes 1 million neural connections every single second. Positive, supportive experiences with parents and other adults are important to their brain development. 

But it’s not about just singing or talking at your baby. Brain-building happens when you and your little one are interacting with each other. It’s about taking a cue from them, and reacting to what they’re doing. You could think of it like a game of tennis – going back and forth between the two of you.

We've included some brain-building tips (and the science behind them) below. 

Try out these tips

Eye gazing

Take a few minutes and look into your child’s eyes. As they look back, smile and talk with them. Do what they do. If they blink, you blink. If they look left, you look left. Let them see your eyes too, and have fun keeping eye contact.

Comparing things that are the same and different will help your child sort their experiences into categories and make connections—skills that are important in reading, maths, and science in the future. This also builds their connection with you.

Silly suds

Get silly while getting clean! Tell your child, "Let's wash your hands!" but start washing their feet. What do the do? Then say: "Oh! Those are your feet! Where are your hands?" As they get older, have them lead, using other parts of their body like elbows, wrists, and ankles.

Your child is using their focus to listen to your words and drawing on what they already know to play this silly game with you, which strenghtens their memory. They're also praticing thinking flexibly about opposites, as well as learning new words and what they mean in a fun way.

Soothing rhymes

When your child seems fussy, try singing a rhyme or song. Do they calm down when your voice is quiet, or do they respond to big facial expressions and an enthusiastic voice? Try different rhymes and songs to find their favourites.

When you respond to your child's movements and sounds, you build a trusting relationship that supports future learning. You also teach they ways to deal with stress while building a love of language.

Just you and me

During a quiet moment, sit or lay down near your child face-to-face and be silent for a few seconds. Watch them. Do they look at you? If they make sounds or smile, make sounds or smile back. There's so much you can say to each other with no words at all!

Creating a safe and trusting relationship builds a foundation for your child to feel supported as they learn and grow. When you take the time to watch your baby and get to know their style of communicating, you deepen your connection.

Song traditions

There are things we do every day. Sing the same songs at those moments to explain what you're doing with your child. Examples could be leaving a room, finishing eating, or washing hands. What do you do daily that you could sing about?

Children love traditions. Singing about your shared daily moments adds to the comfort of a known routine. It also helps your child connect these moments and new words. They love learning laguage from your sing-song voice.

Story snuggle

Your child loves snuggling and hearing your voice. Get close and cuddle with them while sharing a story or song. Use a calm, quiet, and soothing voice to help them fall asleep quickly. This can become a nightly routine that lets them know it is time for bed.

Creating a trusting relationship, with feelings of closeness and security, sets up an environment for learning. Talk back-and-forth and share words and sounds with them in stories and songs. When you do, you help them become lifelong learners.

A little bit about Vroom 

Vroom™ is an initiative of the Bezos Foundation which helps parents build their baby’s brain, right from birth.

Their early learning experts have created hundreds of brain-building tips, which have already been used by 900,000 families in the USA. And we’ve teamed up with them to share those tips in the UK.