Young boy driving a toy car in a playground

Our successful campaigns

We’ve campaigned to keep children safer. And with your help, government has listened. Read about how our campaigns have made a difference.

Abuse changes childhood.
But, with your help, so can we.
Here's what we've achieved with your support.

Online grooming is now
a criminal offence

In 2014, it wasn’t illegal for an adult to send a child a sexual message. We launched a campaign called Flaw in the Law which called on the government to make online grooming a crime.

Over 50,000 people signed our petition and sent our email template to the Minister for Online Child Protection demanding a new law to keep children safe – and in 2015 government finally listened.

The law was finally passed in 2015 as part of the Serious Crime Act. Thanks to our campaigners, sending sexual messages to children and young people became a criminal offence.

But social media still isn't safe for young people - help hold tech companies accountable for the abuse that's happening on their platforms.

Stopping sexual abuse at
clubs and activities

It's illegal for teachers, care workers and youth justice workers to have sex with 16 or 17-year-olds in their care. But until 2015 a loophole in the law meant other adults in positions of power – from coaches to youth leaders – could legally have sex with the young people that they were responsible for.

Over 3,500 NSPCC campaigners emailed their MP our email template asking them to help us keep young people safe – whether they’re at school or at a club or activity.

Thanks to you, government listened to us. The Ministry of Justice is now conducting a review into this law.

Boy checking his phone outside on the road

Social media companies
will be regulated

Social media platforms aren't keeping young users safe. Police recorded an average of 22 cyber-related sex crimes against children a day in 2018/2019.

That's why we launched Wild West Web - to urge the government to introduce new laws to regulate big tech companies and protect children from sexual abuse online.

In 2019 over 45,000 people signed our petition. And our voices were heard. On 12 February 2020, government confirmed their proposals for new laws to regulate tech companies and hold them accountable for the abuse that is taking place on their platforms.

But these laws still haven't passed – and you can help us demand that government keeps their promise.

Help the law pass today.

We’re also starting conversations to help keep children safe from sexual abuse 

Our PANTS campaign is about helping parents and teachers talk to children about keeping safe - without using scary words or even mentioning sex.

With the help of our friendly dinosaur Pantosaurus, we’re teaching kids that their body belongs to them, they have a right to say no, and that they should tell an adult they trust if they’re worried or upset.

With your help, we’ve already helped to make over 950,000 children safer through talking PANTS. Thousands of parents have had conversations, and teachers across the UK are using our lesson plans with their classes.

Get your PANTS pack for just 5 pounds from our online shop to help you Talk PANTS with your kids today.