The Paddington Trail raises over £930,000 for our ChildLine service

Money raised will allow us to update and modernise our services so children can contact us more easily and quickly online whenever they need us

We're extremely happy to announce that the public art installation created to mark the release of PADDINGTON in cinemas has raised over £930,000 for our ChildLine service.

Launched on 4 November, The Paddington Trail sponsored by Barclaycard featured statues designed by celebrities and artists including Kate Moss, Jonathan Ross, Marc Quinn, Take That, Hugh Bonneville, Michael Sheen and Emma Watson, as well as Paddington's fellow adventurer, Bear Grylls.

The first 15 of these unique artworks were auctioned in December at an event at Christie's hosted by David Heyman, producer of PADDINGTON, and his wife Rose, both of whom are longstanding supporters of the charity.


Auction event at Christie's a huge success

The auction, which also featured pieces of art including a Paddington-inspired piece by Tracey Emin, raised over £500,000.

 

Other statues were auctioned online by Christie's, giving people around the world the chance to bid for a chance to own a piece of The Paddington Trail.

The online auction, raising more than £300,000, attracted heated bidding - with Boris Johnson's 'Bear of London' eventually going to a bidder in East Asia for £32,000. Other favourites were Liam Gallagher's 'Parka Paddington' and Chelsea FC's 'The Special One', both of which went for £13,000.

In addition, residents of Fleet, Hampshire were successful in their bid to own a piece of The Paddington Trail. The NSPCC supporters won Ant and Dec's 'Bear Humbug' following a crowdfunding campaign supported by the local community.

The Mayor of London, Boris Johnson, said:
"The Paddington Trail was a charming addition to London’s streets and I am thrilled that my Bear of London and his assorted friends have raised such a fantastic amount for ChildLine.

"As Paddington embarks on his next adventure to a new home, the one thing that we can be sure of is that he has packed enough marmalade sandwiches to keep him going."

Bear of London, The Paddington Trail

"The Paddington Trail was a charming addition to London’s streets and I am thrilled that my Bear of London and his assorted friends have raised such a fantastic amount for ChildLine."
Boris Johnson / Mayor of London

While the statues received lots of attention on the streets of London - intrepid explorers who took part in the trail can download their certificate now - Paddington was making a big impression online too. The most popular bears on visitlondon.com were Benedict Cumberbatch's 'Sherlock Bear', David Beckham's 'Golden Paws' and Boris Johnson's 'Bear of London'1.

Social media was buzzing throughout, with mentions of #PaddingtonTrail reaching over 37.5m Twitter accounts – more than the population of Peru, and our The Paddington Trail Pinterest board capturing all the best bits from the trail and auction event at Christie's.

Speaking on the success of The Paddington Trail, Peter Wanless, NSPCC CEO said:
"The Paddington Trail captured the hearts of Londoners and visitors alike in the run up to Christmas, and we are absolutely delighted to have been a part of it. Thanks to Paddington fans around the world, The Paddington Trail has raised over £930,000 – a fantastic result.

"This will help run our ChildLine services enabling our trained volunteers to answer hundreds of thousands of contacts from children. It will also allow us to update and modernise our services so children can contact us more easily and quickly online wherever and whenever they need us. Through ChildLine, we are giving children someone to turn to in the same way as Mr and Mrs Brown were there for Paddington."

The money raised will help trained ChildLine volunteers provide advice and support to children 24 hours a day, 365 days a year. The money will also help us continue to modernise the service to reflect how children now prefer to contact us.

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References

  1. 1. Top 3 most popular bears based on unique page views/visits at visitlondon.com/paddington: Benedict Cumberbatch's 'Sherlock Bear' – 22,410, David Beckham's 'Golden Paws' – 17,503, Boris Johnson's 'Bear of London' – 14,397