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Content promoting self-harm, suicide and eating disorders

How to spot content which promotes self-harm, suicide and eating disorders to children and young people.

Harmful content disguised as support

The internet can be a source of support for many young people who are struggling to cope with worrying or confusing feelings. It can allow them to access information and chat to other people who may be experiencing the same thing.

However, online platforms can also provide them with opportunities to view upsetting and graphic content that could cause them harm, including pro-eating disorder and pro-suicide and self-harm.

Content like this can be viewed on most online platforms including social media, video-sharing platforms and via a website browser. It can be shared further on online forums, message boards and groups that have been set up for people experiencing similar feelings. These types of content can take many forms:

Content that promotes eating disorders can come in the form of:

  • personal accounts
  • diet tips and weight loss tips, which can be harmful for those who don’t need to lose weight
  • images and videos of celebrities or people who have dealt with eating disorders
  • memes, videos, images and blogposts
  • groups for people experiencing eating disorders to share tips
  • news stories.

Content that promotes suicide and self-harm can take these forms:

  • personal accounts
  • memes and videos sharing tips about self-harm and suicide
  • online communities for people who are experiencing suicidal or self-harm thoughts
  • news stories that discuss suicide or self-harm
  • memorial pages for people who have died by suicide
  • online challenges or hoaxes that may encourage someone to take part in an activity that could cause them harm.

Positive online content

Going online can also play a key part in a young person’s recovery. Some online platforms can be a great resource to find encouraging and supportive advice that can help someone who is experiencing bad mental health or an eating disorder. This type of content can come in many different forms but might include:

  • support groups
  • vlogs or videos where people share recovery progress, tips and advice
  • inspirational quotes or memes.

How do young people find this content?


You don’t have to actively search for something to see it. Most social media and video sharing platforms use algorithms to show us content based on our interests, so if you’ve searched for recipes, it will show you more recipes. Platforms will also test out different types of content with similar themes to see how we interact, so it knows what to show us in the future. For example, someone who is viewing healthy recipe videos on TikTok may be more likely to be served a video promoting exercise.  This can also mean that a child could see more extreme content than they were searching for such as low calorie restriction rather than generally healthy recipes.

Content that is harmful to one person, might not be to another, and may depend on how they are feeling in the moment that they see it. This means that someone might not always realise when they have viewed something harmful. If a young person is already experiencing low self-esteem or worrying thoughts relating to body image or mental health, then coming across more extreme content could negatively impact them without them realising. It can also be searched for using key words associated with the topic and hashtags.

It can be harder for young people to recognise when something could be having a negative impact on their behaviour. Viewing these types of content online and hearing other people’s experiences can make them feel less alone. But after a while it can make how they are feeling much worse, and it’s important that they know how they can seek support.

Worried about a child?

If you're worried about something a child or young person may have experienced online, you can contact the NSPCC helpline for free support and advice. Call us on 0808 800 5000 or contact us online.

Children can contact Childline any time to get support themselves.

Get support

Further support

Eating disorders:

  • Beat has lots of support for young people experiencing eating problems, including a helpline
  • Childline has more advice on the support available for those experiencing eating disorders or other eating problems.

Self-harm and suicide:

  • Childline has advice for children having suicidal thoughts and information and tips for dealing with self-harm.
  • R;pple Suicide Prevention Tool is free browser extension that signposts people who have searched for suicide or self-harm content to mental health support and advice. You should consider adding this extension to any computers your child has access to.