Bullying videos: Report it, don't share it

Join us, and The Sun, for our #BlockTheBullying campaign and pledge to report bullying videos on social media platforms

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Sometimes we come across things we'd rather not see. If that's a video of a child being hurt, it can difficult to know what to do.

You might think posting or sharing it can raise awareness, but this can have a devastating effect on children.

Commenting, liking or sharing bullying videos hurts the person being bullied and the people who watch them. 

We're asking you to help us keep children safe. Don't share it - Report it and help us #BlockTheBullying.

3 reasons why reporting is better than sharing

Children can move on from bullying

Experimenting and making mistakes is a part of growing up. But if it's captured online, it creates a digital footprint and mistakes will follow a young person into later life. Young people should have the right to remove this content from the internet and shape their own identity. Reporting to the social network may help them to do this.

Helps to keep all children safe online

You can't control who looks at a video that's been shared. Young people tell us that viewing violent content is distressing and causes anxiety, and it's also one of their biggest concerns online. It's important that this content is not available for young people.

Reporting protects the child

It can be distressing and humiliating for a young person to have evidence of their abuse shared over the internet. It forces them to relive their experience and may result in them being bullied by other people online. Removing a video protects the young person from this experience.

How to report a video or image

Facebook doesn't allow photos or videos of physical bullying uploaded to shame the person who's been hurt. To report a video on Facebook:

  • click on the video
  • hover over it and click options when it appears in the bottom-right corner
  • click report video
  • select why you are reporting the video

Read more on reporting images and videos on Facebook.

If you see a video on Instagram that shows a child being physically bullied you can report it through the app or online:

  • click on the three dots in the top right corner
  • click report
  • choose your reason for reporting from the list given.

Get more advice on reporting images and videos on Instagram

To report an abusive Tweet on Twitter:

  • open the tweet by clicking on it
  • click on the three dots in the top right corner
  • click report
  • choose your reason for reporting from the list given.

Or you can report abusive or harassing behaviour on their online form. You'll need to provide a url to the Tweet and the username of the person who has shared the video.

To report a violent video on YouTube you need to have a YouTube account.

To report by mobile:

  • go to the video you would like to report
  • tap more (the three dots) at the top of the video and select Report
  • choose why you are reporting the video.

To report on a computer:

  • login to your YouTube account
  • click more, which can be found below the player
  • choose report and select why you are reporting
  • if you want to, let YouTube know any extra information about why you think the video should be taken down.

Get more information about reporting

Snapchat doesn’t allow you to report photos or videos right now. But you can block people on Snapchat.

Get more advice on Snapchat

What to do if your child's affected

It can be really distressing to find out that your child's being bullied. Especially if you see a video of it happening online. 

Your child may be feeling worried too, so it's important to stay calm. There are also things that you can do to help.

If you want to report abuse or if you're worried about the safety of a child, contact our 24/7 helpline.

Get in contact with the site the video's been shared on as soon as possible. Social networks are more likely to take the video down if the child involved in the video or their parents make the report. Depending on their terms and conditions, they may be able to remove it. If you need help, call the Online Safety Helpline on 080 880 05002.

Schools have a responsibility to protect their children from bullying, even it has happened outside of school or online. For tips on what to ask for take a look at our bullying advice.

Social media companies must play their part

There were more than 4,700 Childline counselling sessions with children and young people about physical bullying last year.

NSPCC Chief Executive, Peter Wanless said:
"We need to eliminate all videos of children being physically attacked by other young people, and we are challenging social media companies to play their part by removing this content as soon as it comes to their attention, as well as the public to pledge their support and no longer stay silent.

“Enabling videos of abuse to be shared and circulated may seem like a good way to raise awareness but it can have a very damaging effect, forcing the young person to relive their humiliating and terrifying experience repeatedly."