Bullying and cyberbullying

Advice for parents and carers to help keep children safe from bullying, wherever it happens

Help if your child is being bullied

Our trained helpline counsellors are here 24/7 to offer support for parents, carers or anyone else worried about a child.

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What is bullying?

Bullying is behaviour that hurts someone else. It includes name calling, hitting, pushing, spreading rumours, threatening or undermining someone.

It can happen anywhere – at school, at home or online. It’s usually repeated over a long period of time and can hurt a child both physically and emotionally.

Bullying can take different forms. It could include:

    • physical bullying, such as hitting, slapping or pushing someone
    • verbal bullying, such as name calling, gossiping or threatening someone
    • non-verbal abuse, such as hand signs or text messages
    • emotional abuse, such as threatening, intimidating or humiliating someone
    • exclusion, such as ignoring or isolating someone
    • undermining, by constant criticism or spreading rumours
    • controlling or manipulating someone
    • making silent, hoax or abusive calls
    • racial, sexual or homophobic bullying
    • bullying someone because they have a disability.

What is cyberbullying?

Cyberbullying, cyber bullying, online bullying... However you spell it, it can be devastating for a child or young person.

Cyberbullying is bullying that takes place online. Unlike bullying in the real world, online bullying can follow the child wherever they go, via social networks, gaming and mobile phone. 

Cyberbullying can include:

    • sending threatening or abusive text messages
    • creating and sharing embarrassing images or videos
    • trolling – the sending of menacing or upsetting messages on social networks, chat rooms or online games
    • excluding children from online games, activities or friendship groups
    • shaming someone online
    • setting up hate sites or groups about a particular child
    • encouraging young people to self-harm
    • voting for or against someone in an abusive poll
    • creating fake accounts, hijacking or stealing online identities to embarrass a young person or cause trouble using their name
    • sending explicit messages, also known as sexting
    • pressuring children into sending sexual images or engaging in sexual conversations.

Signs of bullying

No single sign will indicate for certain that your child’s being bullied, but watch out for:

    • belongings getting ‘lost’ or damaged
    • physical injuries, such as unexplained bruises
    • being afraid to go to school, being mysteriously ‘ill’ each morning, or skipping school
    • not doing as well at school
    • asking for, or stealing, money (to give to whoever’s bullying them)
    • being nervous, losing confidence, or becoming distressed and withdrawn
    • problems with eating or sleeping
    • bullying others.

What to do if your child is being bullied

You’ll likely experience a huge range of emotions if you discover a child’s being bullied. However hard it is, try to stay calm and don’t jump to conclusions. They may be really worried about talking to you about the bullying, and scared it’ll make the situation worse. Whether it’s a child in your care or someone you know, here are our tips to help you cope.

If you suspect your child is being bullied, explain to them what bullying is, and ask if anything like that has happened to them. Keep calm, and listen carefully to what they say.

They may feel really scared, embarrassed or ashamed that they’re being bullied, and they may be worried about what will happen if they tell anyone.

Once you know your child is being bullied, remember to check in with them regularly. Remind them that they can talk to you about how they’re feeling whenever they want.

Not sure how to start the conversation? Check out our advice on talking about difficult topics.

If they don’t want to talk to you, suggest they have a chat with another trusted adult, such as a teacher or family member.

You could also suggest they contact Childline, where a trained counsellor will provide a listening ear.

They don’t have to give their name and they can talk about anything that’s worrying them.

Children and young people may lack confidence as a result of bullying. Help them find things to do that make them feel good, like listening to, or playing, music, or doing sport. Give them opportunities to help build their confidence.

Remember to reassure them that it’s not their fault and that they’re loved and valued.

As well as supporting your child emotionally, there are practical steps you can take if the bullying has taken place on an online platform, such as a social media app or online gaming chat room.

  • Don’t stop them from using the internet or their mobile phone. It probably won’t help keep them safe, it may feel like they’re being punished and could stop them from telling you what’s happening.
  • Make sure your child knows how to block anyone who posts hateful or abusive things about them on each app or online service they use. You can usually find details of how to do this in the help or online safety area, under Settings.
  • Report anyone who is bullying your child to the platform that’s carried the offending comments, audio, image or video. Follow these links to contact some of the most popular social media platforms and learn more about blocking and reporting: 
    Instagram> Snapchat> 
    WhatsApp> Facebook> 
    Skype>
  • You can find details of more apps and games children and young people use, and how to contact them, on our Net Aware site.
  • Thinkuknow has advice on online safety for young people that’s suitable for different age groups. The website shows children how to contact social media sites if they believe someone has posted something upsetting about them.
  • Block’em is a free app for Android users that blocks unwanted calls and text messages from specified numbers. Its website also provides advice for iOS users.

Get in contact with the site the video's been shared on as soon as possible. Social networks are more likely to take the video down if the child involved in the video or their parents make the report. Depending on their terms and conditions, they may be able to remove it from the site. If you need help, call the Online Safety Helpline on 080 880 05002.

If your child is being bullied, you can talk to their school. It doesn't matter whether the bullying is happening on the premises, outside or on the internet. All schools have a responsibility to protect their pupils from bullying.

If your child is being bullied at a club, talk to the person in charge.

Arrange a meeting with their teacher

  • Take another person along with you for support if you feel it will help you.
  • Take a notebook so you can jot down what’s said at the meeting.
  • Bring any evidence you have of the bullying, such as text messages, a record of incidents, or screenshots if the bullying is happening online.
  • Tell them what effect the bullying is having on your child, and make it clear you expect them to respond.
  • Ask for a copy of the school or club’s anti-bullying policy, behaviour policy and complaints procedure. These may be available to you before the meeting on the school or club’s website.
  • Ask the teacher or organiser what action they’re going to take, making sure you all agree on what they propose to do.
  • Arrange a date to speak to them again so you can see what progress has been made.
  • The school may inform the Police if the bullying involves ongoing harassment and intimidation, or a hate crime, such as racism or homophobia.

If the bullying continues

Write a letter of complaint to the head teacher and arrange to meet them to discuss your concerns.

Continue to keep a record of incidents with as much information as you can including:

  • photographs of any physical injuries or damaged property
  • the date, location and approximate time of each incident
  • any contact (letters, emails etc) you’ve had with the school.

If that doesn’t resolve it, you will need to follow different advice depending on the type of school your child goes to.

If your child goes to a maintained/state school
Write to the chair of governors at the school address. The school office will be able to provide you with the chair’s name if it’s not on the school website.

Explain the situation and include copies of letters between you and the school, as well as any evidence of the bullying.

If the bullying still isn’t dealt with, you can then make a formal complaint to the Local Education Authority (LEA) in the area where the child goes to school.

If your child goes to a Free school or Academy
If you’re unhappy with the head teacher’s response, the academy or free school should organise a hearing with a panel made up of at least 3 people not involved in the complaint.

For further advice contact the Department for Education.

If your child goes to an independent/private school
Write to the chair of governors at the school address. The school office will be able to provide you with the chair’s name if it’s not on the school website.

Explain the situation and include copies of letters between you and the school, as well as any evidence you have of the bullying.

If the bullying continues, a complaint can be made to the Department for Education, which can consider reports of a major failure to ensure a child’s safety.

Help for your child if they’re being bullied

Childline offers a confidential counselling service to under-19s – a safe space to talk, 24 hours a day, seven days a week, at www.childline.org.uk or by phoning free on 0800 1111. If you’re worried about a child but they won’t tell you what’s bothering them, let them know that Childline can help.

Contact Childline

You could encourage your child to watch this video from Childline, featuring YouTuber, Dina Tokio

Call out bullying with the WWE

WWE Call out bullying with NSPCCThe NSPCC and the WWE (World Wrestling Entertainment) have stepped into the ring together to call out a tough and tenacious opponent – bullying.

The WWE universe and the NSPCC family are here to help parents, carers and children call out bullying and promote respect and tolerance to everybody, from every walk of life.

With you on our side, we know we can break down prejudices, celebrate differences and, ultimately, get the 3 count on bullying.

Remember, bullying can be experienced by anyone, no matter how ‘tough’ they appear to others.

Bounce back from bullying

Bullying: advice for parents and carers

Childline’s innovative tool will help your child recover and take back control of their life. Share it with them today.

Go to Bounce back from bullying

If your child has bullied someone

If you find out your child has done something to hurt someone else, you’re likely to feel angry, disappointed or any number of other strong emotions. 

Explain that what they’re doing is unacceptable. Children and young people don’t always realise what they’re doing is bullying, or understand how much their actions have hurt someone.

  • Explain to your child how bullying can make people feel. Childline has lots of great advice specially designed for childen and young people.
  • Let them know that what they’re doing is unacceptable. Children and young people don’t always realise what they’re doing is bullying, or understand how much their actions have hurt someone.
  • Help them realise how what they’ve done will have affected the other person. You could ask them how they think the other child is feeling, and to remember how they’ve felt when someone has said or done something unkind to them.
  • Explain what you’re going to do next, such as telling their school, and what you expect your child to do now.
  • Ask them whether they have any questions about why their actions need to change.

The BBC website iWonder – Am I a bully?  has some really useful advice to help children understand bullying behaviour and the effects it has on others.

Working or volunteering with children?

Visit our site dedicated to professionals for information and resources about bullying, its effects and how to respond to it.

Visit NSPCC Learning

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